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5 Benefits of GIS for the Retail Industry

For many retailers, the challenge is the same: location. Geography matters, especially in a hyperconnected world, where the rise of ecommerce means physical stores must craft a bigger and better in-store experience. With maps, retailers gain a competitive advantage.

Placing your business data on a map is not only key to visualizing your market, but also understanding it. Let’s take a closer look at five ways GIS mapping benefits retailers.

1. Find Your Site

The wrong location can greatly impact your business’ success, no matter how compelling your product or service. GIS mapping can help retailers determine what type of site is right for their store.

Mapping and evaluating for retail site selection involves considering many factors that will help drive sales—from consumer demand and traffic patterns to local populations and much more. A retail market mapping tool gives retailers the power to store, quantify, visualize, and manage site data in order to avoid a potentially poor location.

2. Identify Your Competition

Knowledge is power. And with GIS software, retailers understand exactly where competitors are in relation to their own facility. Competition mapping with GIS moves beyond the spreadsheet and offers a visual representation of nearby competitors, the products and services they offer, their hours of operation, marketing tactics, and more.

GIS gives retailers a clear, visual understanding of what is happening in their market, arming them with insights that can drive product development, promotions, and customer loyalty in the face of competition.

3. Analyze Customer Demographics

Understanding your customers and their shopping decisions is crucial to increasing profitability and launching new strategies. To make the most of GIS mapping capabilities, retailers first need basic customer information, such as name, address, postal code, and products purchased.

Next, retailers can link this commonly collected data to geographic information using GIS mapping. Not only will you be able to draw insights from location-based demographic data, but also plot profitable customer groups and learn more about lifestyle behaviors.

4. Manage Delivery Routes

A powerful tool for optimizing fleet management, GIS can better inform schedule requests, arrival and departure times, customer sites, and many other facets of supply chain management. Bring complex data to life with mapping analysis, and connect the dots for shipping and delivery processes.

5. Launch Targeted Marketing Campaigns

Retailers who leverage GIS can craft multidimensional representations of customer likes, dislikes, purchasing trends. Analyzing patterns in your market is an essential step in communicating with customers through effective marketing. Using spatial analytics in retail allows you to plan marketing personas and strategies, innovate with new media, and launch direct mail campaigns.

Mapping software reveals a world of vital information to retailers, from demographic profiles to nearby competitors, and more. By visualizing information with GIS mapping, retailers can better interpret data, improve decision making, and enhance communications. Learn more about GIS mapping and how you can leverage it for your own business.

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Export Printable Maps

Get printable maps for presentations

Export and print maps right from Mapline! With a few clicks, you can export images the size of your screen or even blow them up to 4 times the size of your screen for enlarged printing. There are three image sizes:

  • Regular – Creates a map that is the size of your screen.
  • Large – Creates a map that is double the size of your screen.
  • Extra Large – Creates a map that is four times the size of your screen.

Naturally, the higher the zoom level the more detailed the map will be. Meaning the Extra Large map will be the most detailed map, but will also be a much larger image than the other two. To see exactly how the map would look printed, make sure to view the downloaded image at the 100% zoom level.

Steps to export a map

  • Open your map in Mapline
  • Click on “Options.”
  • Click on “Save as Image.”
  • Select what you want to export (Map or Sidebar)
  • Select the image size you want

Ready to learn more about building and creating maps with Mapline. Click the button below to see our plans and pricing page.

Learn More

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5 Examples of How GIS is Driving Forward Renewable Energy

It’s not news that renewable energy is on the rise. Twenty-two percent of global electricity generated in 2013 came from renewable energy sources, and that is expected to increase by 26 percent through 2020.1 But what may be news to many is the role GIS technology has played in the renewable energy movement. Here are 5 examples of how GIS is used for renewable energy.

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The Growing Role of GIS for Renewable Energy

How GIS is Used to Map Renewable Energy Resources

Imagine taking a road trip and as you’re driving, you come across wind turbine after wind turbine. There’s dozens of them on either side of you as you’re driving past fields and farm land. Why are they there? And how was it decided that wind turbines should be placed there? Chances are GIS technology helped project planners make this decision.

With a global focus on climate change, there is a significant need for renewable energy sources like solar, wind, water, and thermal energy. As great as renewable energy is, it can’t be used everywhere.

The question is, why not?

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The Power of GIS Technology During Natural Disasters

We’ve all seen, heard about, and even felt the devastation caused by Hurricanes Irma, Jose, and Maria. Millions of people have lost their homes, don’t have access to electricity and water, and are in desperate need of relief efforts and emergency aid. For businesses, these natural disasters have impacted supply chain processes, transportation of goods, and the ability to restock products swiftly to keep up with demand.

Despite these challenges though, GIS technology is making it easier for companies to prepare for impending storms. For example, Home Depot’s supply chain and merchandising teams worked around-the-clock to restock stores and transport goods in preparation of Hurricane Irma. GIS technology allowed brands like Home Depot to monitor stores, ramp up and activate the best distribution centers, and determine the best routes to get supplies in and out.

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