Retail Store Mapping
As a retailer, it’s important to stay on top of a lot of factors. You’re looking for the latest information on customer behavior, trends in your area of focus, competitor marketing tactics and more. When it comes to physical store locations, wouldn’t it be helpful to be able to visualize your stores in relation to competitors and other considerations?
Business Mapping Software to Spot the Competition
With Mapline’s retail mapping software, you know exactly where your competitors are and can see their locations in relation to yours. This can be extremely useful, especially when considering retail site selection. How near to your competition do you want to be located? How far away from their sites can you afford to be? Using Mapline’s Data Sets, you have access to locations of thousands of businesses, enabling you to plot and view where multiple competing stores are.
Identifying Surrounding Retail Businesses
In addition to competitors, Data Sets can be useful for determining what types of locations your stores might thrive in. Are there certain stores your customers tend to frequent in tandem with yours? Store mapping allows you to easily judge which other areas may be good fits for your retail site selection. You can see where the nearest grocery stores are located or if fast food, banking or other services are nearby your potential site.
Retail Site Selection Based on Your Own Locations
While new branches are often crucial to success, it’s also necessary to avoid cannibalizing your own business. With Mapline, you can plot your own already existing store locations while you analyze proposed new spaces. If you’ve collected zip code information from your current customers, this can also be extremely useful in discovering how far customers are willing to travel to visit your stores, as well as which products or services they purchase while visiting specific locations. With Mapline’s zip code mapping feature, you can visualize where your customers are coming from and factor that information into your decision to open new stores.
Ready to get started? Check out Mapline’s pricing plans to choose the features that fit your needs.