What You Can Do on US County Map to Produce Best Results

Tools From Mapline’s Territory Mapping Software for Data and Territory Analyses

Mapline is not just a regular county mapping software. Sure, it provides territory boundaries of all 3,143 counties and county equivalents. However, as the most reliable territory mapping software, it makes your US county map pops out with valuable insights that can be used for decision-making, sales planning, and marketing. How?

Imagine you have several stores operating within one state. You also have a list of customers, maybe carefully encoded on an Excel spreadsheet. Does that make it feasible for sales planning? Hardly. But when you put these two together, they can make a difference and turn your map of US counties into a goldmine of insights for sales planning.

As a reliable territory mapping software, Mapline provides abundant tools to let you excavate data gems hidden on your map. Let’s learn a few of those tools and how they can be used easily.

Make The Most of Your US County Map

The first tool is the advantage of overlaying territory boundaries on a map. A US County map is your first guide to easily identify assigned territories that are covered and should be covered by sales and marketing departments.

Mapline makes it super easy to create a map in just a few seconds. Just follow these steps:

Create a Mapline account and login.
Click the orange “Add New Items” button.
Select “New Map” on the drop down arrow.
Give your map a name and click “OK.”
Click the “Add” button from the left sidebar.
Select the “Territories” option.
Click “From Mapline’s Repository.”
From the “Territories” select “U.S. Counties” and search for the preferred state. Use the search bar for quicker results.
Select how you want your boundaries to be colored in “Fill Color” (Random Colors, Uniform Color, or Custom Colors From Spreadsheet).
Click “OK.”

Now that you have a US County map, the next tool to use is the option to upload data. Data on a map speaks volumes. Therefore, Mapline provides options to upload your data any way you want.

The first option is to upload data from an Excel spreadsheet. When you add your Excel spreadsheet data on a map of counties, you get to visualize the whole picture. You can also add more datasets. Adding client, competitors, or potential customer data on a map gives a whole new visual experience where you can easily identify connections between data. Having a bird’s eye view on the spread of location data helps to determine location density in county boundaries. You can draw conclusions and act accordingly based on what’s showing on the map.

As you add data on a map of US counties, you can make data-based decisions for your business as you identify:

Performing counties
Non-performing counties
Counties with lots of competitors
Counties with least number of competitors
Counties that face potential risks
Counties to assign more sales representatives

Aside from adding data from Excel spreadsheets, Mapline allows you to add data by

Best Tools to Use on a US County Map

In addition to mapping data and overlaying territory boundaries, there are other useful tools that are beneficial to strengthen your sales approach. Here are some most sought-after tools:

Territory Heat Map

Mapline’s territory heat mapping capabilities opens a better visual representation of where the most activity is occurring in county boundaries. It allows you to view how your customers are spread all throughout the stae by counties. Doing so will help you determine the counties where you should be focusing more to improve efforts.

Territory Report

Territory report is crucial to increase full visibility of all sales activities and opportunities. Hence, Mapline makes it accessible for the users to view reports from individual territory boundaries. With territory reporting capability, you can improve your approach to sales territory analysis. This is often used to maximize sales efforts and optimize marketing strategies. You can view a report of all your data on a specific county. You can even download the territory report and share it to your sales team.

Custom Territories

Just when you thought you had done so much to maximize your US county map, wait, there’s more! Mapline makes it possible to customize your territories. Add shapes or edit your territory boundaries for clearer and more on-point analyses. Create the shapes you want to fit the exact territory assignments that work best on your sales approach.

There are a lot of ways to do to maximize the use of US county map. Extract the best data-driven insights to conduct better location analyses. Strengthen your sales approach and strategies using easy-to-use tools from Mapline’s Territory Mapping Software.