Coverage circles are your secret weapon to visualizing all the variables that affect your locations.
This is a phenomenal tool for sales territory management, location analysis, identifying growth opportunities, and so much more!
Fill colors are a great way to visualize coverage for a given area.
Choose from the color presets, or click the blue Select button to set custom colors. Choose from the color slider or paste a hex code. Once a custom color has been added, it’s always accessible by clicking More > under color presets.
Maybe you want to know which stores fall within a certain radius of your distribution centers. Setting your fill color to a color that contrasts your map pins makes it easy to identify outlying stores in seconds.
Or maybe you want a more subtle visualization? Adjust your fill opacity so that your coverage circles don’t overwhelm the rest of your map.
If you don’t want a fill color at all, set the opacity to 0%.
If you have an opaque fill color, try setting your border to the same color. This makes your circle borders stand out a little more, and helps you visualize where your coverage overlaps.
Or, maybe you kept a solid fill color, but you still want the borders to pop? Choose a white or a contrasting color to make your borders more visible. Adjust the border size to help the border stand out or blend in, depending on your preference.
Adjust the radius by miles, feet, kilometers, yards, or meters. Discover new opportunities within the scope of the center of your circle.
For example, draw circles around each sales representative’s territory (e.g., 20 mile radius) and gain instant insight into the challenges and opportunities within that area.
Perhaps one sales representative has more clients that he can serve, while the other one has fewer customers. Or maybe one sales representative has clientele located 50 or 60 miles away from their main area.
That’s the power of drawing a radius around your pins: it’s immediately apparent where you need to make adjustments to improve efficiency.
Say we’ve applied coverage circles in a 20-mile radius around each of our distribution centers.
In this example, two stores fall outside the coverage area. This presents logistical problems, including increased delivery times and mileage, product shortages, and unnecessary overtime for drivers and employees.
We would either need to increase that distribution center’s coverage area or open a new distribution center nearby.
Left-click on a coverage circle to view a summary of the data within that circle. Download the report and share it with your team to gain even more territory insights!
If you ever want to remove the coverage circles from your map, just click back into the Coverage Circle lightbox and click the red Remove button at the bottom of the screen.
Alternatively, if you want to toggle your coverage circles on and off, simply add a duplicate Layer Folder to your map. One can have coverage cirlces applied, while the other is just pin data. Use the sidebar to turn these folders on and off as needed.