Despite the challenges that came with running a business after the 2020 pandemic, Elevo skyrocketed their growth without expanding their resources. Here’s how they tapped into the true power of Geo Operations to become an industry leader.
In the wake of the 2020 pandemic, schools throughout the world faced staffing shortages and the urgent need to bring students back to the classroom.
Fortunately, a superhero emerged on the scene: Elevo, a non-profit on a mission. Their coaches swooped in to fill the gaps left by the teacher shortage, providing a crucial service for schools throughout the state of California.
“We got a reputation after that for being this company that could staff up very, very quickly,” says Chris Murphy, CEO of Elevo.
Elevo is a program that works both in and out of schools, focusing on the health and well-being of K-12 students. After the pandemic, it became clearer than ever just how important their mission was.
While Elevo could hire quickly, becoming operational in a new school district took about 8 weeks. However, by focusing on areas with strong staffing, they could begin servicing a new area in 4 weeks or less.
As they expanded, they had to strike a delicate balance–deciding when to strategically expand to new areas, versus when to focus on existing regions that are already poised for rapid growth.
Unfortunately, they lacked visibility into key data that was essential for this type of informed decision-making.
“Historically, it’s all been done in spreadsheets,” says Kat Hackett, Director of Sales. “It was a nightmare [keeping track].”
No longer reactive, they can now plan proactively. An interactive heat map makes it simple to track staffing metrics and resources, then offer precise direction to the sales team on where to focus their efforts.
“We can get in front of it and say, ‘Here’s the green zone, go sell like crazy!’ Or, ‘Here’s the yellow zone, set proper expectations with your customers.”
Plus, its easy to spot areas that need improvement, and their maps and visuals update whenever their data changes. This way, nothing ever falls through the cracks, and they’re able to tap into key insights about their business.
“From my vantage point, the ideal scenario would be that we’re servicing every major school district in California that is near a big school or big enough city,” Hackett adds. “And that we’re doing so with the highest-quality experience.”
The only sales operations software in the world that uses geospatial intelligence, Geo Operations empowers brands like Elevo to increase their speed-to-market by 50% or more. With real-time tracking, centralized data, and stunning visuals, it empowers targeted prospecting and maximizes overall performance in a way no other solution can.
And it’s empowered Elevo to cultivate seamless cooperation between sales and operations within their company.
