Mapline Adds 4 Million Retail Locations to Its Maps

We are pleased to announce that Mapline will now be providing external data. The people have asked, and we have answered!

That’s right. Competitive data is now available in Mapline. There are thousands of data sets now available, the data ranging from retail stores to gas stations. Now you can build a map from excel and then add external data. Compare your data with the local data of the area!

Competitive Data—Why is it needed?

Data, data, data. Businesses and organizations thrive on the accumulation, comparison, and evaluation of data. People track and record just about everything that happens in a company, trying to improve processes and gain insights. How does one cog of the business affect another cog? How does a particular advertisement fare across various geographic regions? How does a particular product sell at the various stores? Analyzing and making decisions off of data is becoming a crucial aspect of running (and growing) business.

But sometimes, working with your own, internal data doesn’t paint the whole picture. Sometimes, external data is needed. Where are your competitors? Where are the gas stations? Fast food stations?

External data is just that; data from other sources that you yourself didn’t collect. It’s taking your data and putting it side-by-side with your competitor’s data. Or retail locations.

Having the whole picture is oftentimes crucial to figuring out what is going on in your little corner.

What would you do if you realized that your locations within 10 miles of a Walmart had 10% higher sales? What if there were 50 fast food stores in a potential site for your new restaurant? Would that deter you?

No man is an island, and no business decision should be made independent of the environment. The best decisions are oftentimes the most informed decisions. In Mapline, you can make those informed decisions.

Check out the full list of available external data sets!

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New Feature: Sublayers Work Wonders!

In line with mapping in simplicity, we are proud to release a new mapping tool that puts the “A+” in data analysis. We’re talking about Sublayers. Though the name isn’t as cool as its abilities, we tell you – they bring huge analytical power to the users! Just by a few clicks, it can answer difficult questions such as:

  • How can I identify a particular group of pins?
  • Where are my retail stores with the highest sales located?
  • How can I analyze a particular group of pins with the rest of the pins on my map?
  • How can I create a multi-layered map from my data set?

The answer? The Sublayer feature! It makes mapping simpler while trimming your analysis down in only minutes. How cool is that?

Here’s how it works. See the map below? Here, you’re shown a map with crowded pins. Does that mean anything? Not in the first glance. Yes, the map does say something about the locations and the pins represent addresses. But if you really want to know the connections between thse map pins, you need to re-group them by category. Thanks to the new feature, you now have the power to organize your map pins and make your data analysis much less trickier.

When the sublayers feature is applied using “Unique Values,” here’s what you can get. The map pins are categorized on their status – Open or Closed. Notice that the map pins by sublayer also changed so you can easily identify which is which. At the left sidebar, you can also see how many pins are in closed status and how many are in open status.

For further solutions, feel free to use the Custom Groups selection. It will open new ideas as you step in and categorize your pins in different layers. It is also a vital tool to create exceptional map visualizations for presentations. Show your audience the different tiers of data set that affects your business.

Regroup your data and create a three layer map showing your customers addresses, distribution centers, and competitors. Since each group is represented by unique pin colors, relationship between the groups can be easily identified. Here’s a map using the Custom Groups where you can create different groups and add calculations.

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Mapping Made Easier with Mapline’s New Homepage

“There’s no place like home.” Or so goes the saying. And if the home gives you all the things that you need, who needs to go out? At Mapline, we would like to give our users the friendliest “home” to add more value to their mapping experience. Since the first stop is the Homepage, we thought it would be best to do some “renovation.” Additional features were added not only to look more appealing but more so to give our users the enhanced usability of functions. Here are the new changes that you will notice. What’s even better is that they’re available to use now!

Search Button

Click the search button and  start typing the name of the map or data set that you’re looking for. Even if you type in just 2 or 3 characters, the system will provide you options to choose from.

Organize Column

Now, you can sort each column by clicking on the column header. Click each column and the triangle will appear to help you sort out the list. For instance, map names can be arranged in alphabetical order (or reverse). Date created can be organized in chronological order (or reverse).

Duplicate Button

There’s a new option – Duplicate – which is very helpful. For example, you would like to test adding different radius circles on your map but at the same time, you would also like to retain the original map. What can you do? Just click the box of the map that you want to duplicate. Hit duplicate and automatically, the map is duplicated. The copy can be found below the map that was duplicated.

We hope that the newly added features will help you be comfortable in your new home. For any suggestions, don’t hesitate to drop us an email.

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Mapline Introduces Radial Heat Mapping

Another reason for Mapliners to shout for joy! The radial heat map functionality is ready to go!

Radial heat mapping is often associated with weather forecast. But that’s not all. This is another intuitive way to represent geographical information density according to color. Geographical locations data can also be heat mapped using this feature. Organizations have been asking us to add this feature as radial heat maps can help them them track their marketing program impact. Anyone who wants to visualize a geo-spatial element’s size by radius derived from a data field will be thrilled to get their first radial heat map created.

When you look at the map above, it will show color coded concentrations of the data. So in a way, just by the look of it, map users can identify where the more condensed areas of data are located (as shown by red color) and less condensed areas (in blue) and varying degrees of colors in between (green, yellow, orange, etc).

The radial heat mapping is so easy to use. When you add a layer to a map, you will notice a heat mapping icon next to the layer (on the left sidebar) that will enable you to apply the radial heat map options.

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Mapline’s Even Better with Improved Mapping Features

Hello there Mapliners! We have some awesome news for you! Over a couple of weeks, we were able to make some improvements on the mapping features and designs for better user experience.

Here are some of the latest improvements we’ve added:

Faster mapping

Mapline users can now enjoy faster mapping with Mapline. Now map page loads while datasets and polygons are loading giving a better user experience. Also, data sets now loads faster. Loading improved up to 40% faster for larger data sets. Better map performance on zoom out levels with larger data sets.

HTTPS security

We’ve added new security features in all our users – Free, Plus, Pro, and Enterprise. The https will increase the security of your maps and data. With the new https security at all levels of membership, Mapline provides an added boost of confidentiality.

Sidebar toggle

Users can now enjoy hiding and showing the left side bar with the new user-friendly sidebar slider.

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