Slowing down is not in Mapline’s dictionary. Just a month ago we made a very big release about heat maps to create better and visually attractive maps. Today, we are proud to announce another update in line with territory reports and segmentation.
The Best Approach to Attracting Your Target Audience
In today’s market, retail brands must understand and anticipate what customers want and need. And with social media and online purchasing giants making it easier than ever for buyers to be extremely selective in their purchases, the pressure is mounting for retailers to break through the noise.
So, how does GIS mapping work in retail’s favor when it comes to audience targeting? Here are three ways retailers can leverage GIS for retail selection and reach the right audiences at the right time.
Place Retail Stores Near the Right Customers
Site selection is one of the first things a new retailer must consider. Placing a grocery store on the same block as two booming big box stores may fail to attract the desired customers. With GIS technology, retailers can map potential locations and overlay factors such as local competitors, regional customer demographics, purchasing habits and much more.
Mapping important geographic elements quantifies operations, sites and locations with a powerful database and eye-catching visualizations, helping retailers leverage visibility to choose the best locations near customers and prospects. The role of GIS in site selection allows a grocery business to find potential food deserts, build additional stores, and serve and nurture its target audience.
Identify Patterns that Inform Customer Profiles and Behaviors
GIS technology is not only a visual window into customer data but also patterns and trends. When you examine the geographic elements related to your retail business, you begin to understand not only where your customers are located, but also what they are buying as well as countless lifestyle characteristics gleaned from specific purchases.
This data—when gathered and analyzed using GIS mapping software—helps bring forth insights that retailers can use to create customer profiles or personas. Personas depict and describe your target audience and help fine-tune marketing messages. Learning from existing audience habits empowers you to optimize retail operations and marketing strategies to anticipate and meet customer needs.
Leverage Location-Specific Mobile Data
Increasingly, retail companies are turning to mobile data to help solve their audience challenges. With mobile data, a retailer can peel back the layers to understand where customers are coming from, as well as analyze their behaviors on the path to purchase.
Many retailers use GIS technology and mobile data to connect the dots between multiple factors, such as store inventory, social media interactions, shopper product preferences, traffic patterns and more. By combining geography with consumer and mobile data, retailers unveil opportunities in their approach to marketing strategies, targeted mobile advertising, and the in-store customer experience.
Learn more about how GIS for retail selection can help your business determine where to open new stores, create accurate customer profiles, and ultimately gain a competitive advantage.
Be wowed again for yet another face of Mapline! Our new and improved logo comes with improved performance and features as well. Along with the logo we’ve updated our heat maps. Learn more about that and check out the other new enhancements.
It’s no secret that maps play an integral role in millions of lives around the globe. Location-aware maps help us navigate our days with the press of a button. While tourists may use a mobile mapping app to find hotels or restaurants in a foreign city, those same companies use maps to solve corporate challenges, including maintaining profits, figuring out inventory issues, and much more.
Unsurprisingly, maps and geospatial analysis give the manufacturing industry a leg up, too. Manufacturers add tangible value to all areas of their business—from supply chain operations to marketing—by applying visualization and spatial analysis. Here’s a closer look at how spatial analysis helps manufacturers leverage insights to stay one step ahead of the competition.
Dive into Market Analysis
Spatial analysis can have a significant impact on a successful market and customer strategy. Manufacturers better understand trends, customers, and their competition when they utilize intelligent mapping and analytics. These powerful tools give them the ability to head off threats and anticipate opportunities in their market.
When GIS mapping and spatial analysis software do the heavy lifting, visual data informs executives, sales managers, and marketing strategists of hidden risks, underserved areas, and consumer demographic trends. Ultimately, with GIS for manufacturing, you grow to understand your market inside and out—and learn to implement the right changes for success.
Optimize Supply Chains
Do more than simply tolerate a clunky supply chain. Examine what is truly working and what requires an overhaul. Spatial analysis allows manufacturers to painlessly plot all aspects of their network for increased supply chain visibility. This includes measuring delivery distances, analyzing shipping routes, evaluating customer sites, and more.
Features such as heat mapping, colored pins, and custom images enable you to tell your story through GIS mapping. When you have the tools to visually overlay your coverage with your customers on a map, ideas—and new opportunities—form at lightspeed. Plus, you’ll be able to discover and remedy network holes and put innovative strategies in place.
Generate Better Decisions
Organizations in the manufacturing industry are up against a slew of challenges at both the local and global level. What do manufacturing challenges have in common? Geography. Some of your biggest hurdles—such as refining brand image, abolishing outmoded workflows, and solidifying appropriate mergers—find clarity when you drill down to location.
And with spatial analysis, geographical information becomes a visual, powerful catalyst for healthier decision-making. When you connect your organization’s goals to real-time spatial intelligence, you help foster productivity, internal collaboration, and the creative ideas that grow your business.
More and more manufacturers are making informed decisions based on visual data. Learn how you can leverage spatial analysis and GIS mapping for your own business.
For many retailers, the challenge is the same: location. Geography matters, especially in a hyperconnected world, where the rise of ecommerce means physical stores must craft a bigger and better in-store experience. With maps, retailers gain a competitive advantage.
Placing your business data on a map is not only key to visualizing your market, but also understanding it. Let’s take a closer look at five ways GIS mapping benefits retailers.
1. Find Your Site
The wrong location can greatly impact your business’ success, no matter how compelling your product or service. GIS mapping can help retailers determine what type of site is right for their store.
Mapping and evaluating for retail site selection involves considering many factors that will help drive sales—from consumer demand and traffic patterns to local populations and much more. A retail market mapping tool gives retailers the power to store, quantify, visualize, and manage site data in order to avoid a potentially poor location.
2. Identify Your Competition
Knowledge is power. And with GIS software, retailers understand exactly where competitors are in relation to their own facility. Competition mapping with GIS moves beyond the spreadsheet and offers a visual representation of nearby competitors, the products and services they offer, their hours of operation, marketing tactics, and more.
GIS gives retailers a clear, visual understanding of what is happening in their market, arming them with insights that can drive product development, promotions, and customer loyalty in the face of competition.
3. Analyze Customer Demographics
Understanding your customers and their shopping decisions is crucial to increasing profitability and launching new strategies. To make the most of GIS mapping capabilities, retailers first need basic customer information, such as name, address, postal code, and products purchased.
Next, retailers can link this commonly collected data to geographic information using GIS mapping. Not only will you be able to draw insights from location-based demographic data, but also plot profitable customer groups and learn more about lifestyle behaviors.
4. Manage Delivery Routes
A powerful tool for optimizing fleet management, GIS can better inform schedule requests, arrival and departure times, customer sites, and many other facets of supply chain management. Bring complex data to life with mapping analysis, and connect the dots for shipping and delivery processes.
5. Launch Targeted Marketing Campaigns
Retailers who leverage GIS can craft multidimensional representations of customer likes, dislikes, purchasing trends. Analyzing patterns in your market is an essential step in communicating with customers through effective marketing. Using spatial analytics in retail allows you to plan marketing personas and strategies, innovate with new media, and launch direct mail campaigns.
Mapping software reveals a world of vital information to retailers, from demographic profiles to nearby competitors, and more. By visualizing information with GIS mapping, retailers can better interpret data, improve decision making, and enhance communications. Learn more about GIS mapping and how you can leverage it for your own business.