New Territory Reporting

Slowing down is not in Mapline’s dictionary. Just a month ago we made a very big release about heat maps to create better and visually attractive maps. Today, we are proud to announce another update in line with territory reports and segmentation.

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GIS for Retailers: The Best Way to Attracting Your Target Audience

In today’s market, retail brands must understand and anticipate what customers want and need. And with social media and online purchasing giants making it easier than ever for buyers to be extremely selective in their purchases, the pressure is mounting for retailers to break through the noise.

So, how does GIS mapping work in retail’s favor when it comes to audience targeting? Here are three ways retailers can leverage GIS for retail selection and reach the right audiences at the right time.

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