Mapline Blog

We are incredibly excited to announce Mapline’s Demographic Data. Now your territories won’t just reflect your data, but they will now also reflect Government Census Data. Race, Gender, Age, and Household data is now available at the click of a mouse. See your data in a whole new light as you compare it against the population behind it. To put it simply: This is huge.

We’ve haven’t just been adding new features and interfaces. We’ve also been working on our back end as well. The last thing we want is for our customers to open up Mapline, but then not be able to use it because they have too much data, or they want one too many territories. Well, we’ve made huge strides to make our maps more responsive, faster, and stronger. In short, Mapline can do more heavy lifting than ever before.

Our most basic drive is to make mapping analysis available to everyone. A huge part of that is making our software as user-friendly as we can. We like to think we do well at this, but we’re always looking to do better. Starting with the new update, every feature, pop-up, or tool will have a help button with articles, videos and more available to guide you along. Our dream is that you never wonder about the answer to a question.

Mapline has always been a tool of customization. But now we’re ramping up the functionality like never before. Basically every feature or element on the map is being overhauled to give you more control as to how it looks and interacts. If you want your map to look a certain way, it can look that way. You have total control over every item on the map, down the the individual pins.

Do more than ever before with Mapline’s new and improved search bar. Before, the search bar was great for looking up specific addresses, cities, or regions. We’ve added multiple features including a search history, showing all the places you’ve searched, and integration with the routing tool, allowing you to add locations to a route on the fly. Never again will you have to look up the same location over and over again. The best part? This is just the beginning!

We want our routing capabilities to be both powerful to use and easy to access. So we decided to put it everywhere. And we mean everywhere. Nearly any element, dataset, pin, territory, or you name will be a source of routing. If you need to create a route but don’t know how, try clicking on nearly anything. Just like that, you can create a route.