Daily news platform YourNews brings local news online to audiences across the United States. By partnering with network affiliates and advertisers, the company serves a nationwide audience by Zip Code. The website—an aggregate of city, county, state, regional and international news stories—aims to provide accessible local news to as many readers as possible amid declining print newspaper readership. To achieve his goal, Sam Anthony, CEO and president of YourNews, needed to find affiliates to help serve news, as well as advertisers to promote it. When a colleague recommended he try a geographic network map, Anthony questioned the idea. Did he need to plot points on a map? How would creating a network map pay off for his business in the end?