How to Create a Heat Map

What is a heat map and how can it help you dive deeper into your business analytics? A heat map is a color-coded representation of your data. Different color gradients represent various values and ultimately give you a clear snapshot of otherwise complex information.

With Mapline, learning how to create a heat map from Excel spreadsheet data is easy. You can find out where customers, sales and marketing opportunities, or distribution centers are concentrated on a map. Follow these 8 simple steps to learn how to create a radial map:

  1. Open your map.
  2. Click the drop-down menu next to your dataset.
  3. Select “Heat Map.”
  4. Select whether you would like to apply the heat the area around the pins or the overlapping radius areas.
  5. Define the radius (i.e. miles or kilometers).
  6. Select whether you would like the heat map to be based on location density or the sum or average of your data.
  7. Click on the “Styling” tab to set the opacity and blur. You can also remove the legend and fade the edges of the heat map.
  8. Click “OK.”

Tips for Choosing a Geographic Heat Map Type

Not sure what type of heat map is best for you? Find out how to create a heat map that’s easy to read and represents your data clearly. Here are two ways you can determine your heat map selection.

1. Areas Around the Pins

Do you need to visualize pockets with high densities of customers? For example, a national textbook retail store may want to analyze neighborhoods within a 20-mile radius from local community colleges and universities. The “areas around pins” option is not only an efficient way to represent this data visually but also provides a big-picture view with a detailed look into large customer accounts or areas where many customers are located.

2. Overlapping Radius Areas

Are you a business that performs disaster recovery? Or, maybe you’re a planner scoping out your next office location or distribution center site. With the “overlapping radius areas” feature in Mapline, you can use heat mapping to visualize high-risk areas, report on performance by geographic areas, and choose optimal sites for anything from seminars and conferences to retail stores and more.

Start Building Radial Heat Maps With Mapline

Make data analysis simple by using a color gradient to contrast densely populated areas with less populated areas. Whether your dataset is customers, retail sites, location opportunities, competitors, or something else—you can create a clear picture. Ready to get started? Explore our plans and pricing. Or, contact us to learn more about how to create a geographic heat map and move your business insights forward.

How to Create a Map of Business Locations

Choosing and monitoring business locations requires research, data and visibility. Jumpstart your own business location analysis when you leverage Mapline’s easy-to-use mapping tools. Need to map multiple locations on a map? No problem. Whether you need to plot potential retail sites, competitor locations or anything in between, Mapline is here to help.
 Follow these 8 steps to learn how to map multiple locations on a map:

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How to Create a Territory Map

Territory mapping brings your data to life—whether your boundary lines are by state, county, zip code, area code or something in between. When you visualize your data, you can uncover geographic trends affecting your business. Clear, easy-to-read visualizations ensure you always have a pulse on insights.

Ready to take your spreadsheet data to the next level with Mapline? Follow these 8 simple steps to learn how to create a territory map:

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5 Benefits of GIS for the Retail Industry

For many retailers, the challenge is the same: location. Geography matters, especially in a hyperconnected world, where the rise of ecommerce means physical stores must craft a bigger and better in-store experience. With maps, retailers gain a competitive advantage.

Placing your business data on a map is not only key to visualizing your market, but also understanding it. Let’s take a closer look at five ways GIS mapping benefits retailers.

1. Find Your Site

The wrong location can greatly impact your business’ success, no matter how compelling your product or service. GIS mapping can help retailers determine what type of site is right for their store.

Mapping and evaluating for retail site selection involves considering many factors that will help drive sales—from consumer demand and traffic patterns to local populations and much more. A retail market mapping tool gives retailers the power to store, quantify, visualize, and manage site data in order to avoid a potentially poor location.

2. Identify Your Competition

Knowledge is power. And with GIS software, retailers understand exactly where competitors are in relation to their own facility. Competition mapping with GIS moves beyond the spreadsheet and offers a visual representation of nearby competitors, the products and services they offer, their hours of operation, marketing tactics, and more.

GIS gives retailers a clear, visual understanding of what is happening in their market, arming them with insights that can drive product development, promotions, and customer loyalty in the face of competition.

3. Analyze Customer Demographics

Understanding your customers and their shopping decisions is crucial to increasing profitability and launching new strategies. To make the most of GIS mapping capabilities, retailers first need basic customer information, such as name, address, postal code, and products purchased.

Next, retailers can link this commonly collected data to geographic information using GIS mapping. Not only will you be able to draw insights from location-based demographic data, but also plot profitable customer groups and learn more about lifestyle behaviors.

4. Manage Delivery Routes

A powerful tool for optimizing fleet management, GIS can better inform schedule requests, arrival and departure times, customer sites, and many other facets of supply chain management. Bring complex data to life with mapping analysis, and connect the dots for shipping and delivery processes.

5. Launch Targeted Marketing Campaigns

Retailers who leverage GIS can craft multidimensional representations of customer likes, dislikes, purchasing trends. Analyzing patterns in your market is an essential step in communicating with customers through effective marketing. Using spatial analytics in retail allows you to plan marketing personas and strategies, innovate with new media, and launch direct mail campaigns.

Mapping software reveals a world of vital information to retailers, from demographic profiles to nearby competitors, and more. By visualizing information with GIS mapping, retailers can better interpret data, improve decision making, and enhance communications. Learn more about GIS mapping and how you can leverage it for your own business.

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