Choosing and monitoring business locations requires research, data and visibility. Jumpstart your own business location analysis when you leverage Mapline’s easy-to-use mapping tools. Need to map multiple locations on a map? No problem. Whether you need to plot potential retail sites, competitor locations or anything in between, Mapline is here to help. Follow these 8 steps to learn how to map multiple locations on a map:
Territory mapping brings your data to life—whether your boundary lines are by state, county, zip code, area code or something in between. When you visualize your data, you can uncover geographic trends affecting your business. Clear, easy-to-read visualizations ensure you always have a pulse on insights.
Ready to take your spreadsheet data to the next level with Mapline? Follow these 8 simple steps to learn how to create a territory map:
Maps empower us to see the world—and our data—with fresh eyes and an open mind. Whether you need to map geographic data to perform high level marketing analyses, plan an optimized sales route or anything in between, Mapline has simple tools for the job.
For many retailers, the challenge is the same: location. Geography matters, especially in a hyperconnected world, where the rise of ecommerce means physical stores must craft a bigger and better in-store experience. With maps, retailers gain a competitive advantage.
Placing your business data on a map is not only key to visualizing your market, but also understanding it. Let’s take a closer look at five ways GIS mapping benefits retailers.
1. Find Your Site
The wrong location can greatly impact your business’ success, no matter how compelling your product or service. GIS mapping can help retailers determine what type of site is right for their store.
Mapping and evaluating for retail site selection involves considering many factors that will help drive sales—from consumer demand and traffic patterns to local populations and much more. A retail market mapping tool gives retailers the power to store, quantify, visualize, and manage site data in order to avoid a potentially poor location.
2. Identify Your Competition
Knowledge is power. And with GIS software, retailers understand exactly where competitors are in relation to their own facility. Competition mapping with GIS moves beyond the spreadsheet and offers a visual representation of nearby competitors, the products and services they offer, their hours of operation, marketing tactics, and more.
GIS gives retailers a clear, visual understanding of what is happening in their market, arming them with insights that can drive product development, promotions, and customer loyalty in the face of competition.
3. Analyze Customer Demographics
Understanding your customers and their shopping decisions is crucial to increasing profitability and launching new strategies. To make the most of GIS mapping capabilities, retailers first need basic customer information, such as name, address, postal code, and products purchased.
Next, retailers can link this commonly collected data to geographic information using GIS mapping. Not only will you be able to draw insights from location-based demographic data, but also plot profitable customer groups and learn more about lifestyle behaviors.
4. Manage Delivery Routes
A powerful tool for optimizing fleet management, GIS can better inform schedule requests, arrival and departure times, customer sites, and many other facets of supply chain management. Bring complex data to life with mapping analysis, and connect the dots for shipping and delivery processes.
5. Launch Targeted Marketing Campaigns
Retailers who leverage GIS can craft multidimensional representations of customer likes, dislikes, purchasing trends. Analyzing patterns in your market is an essential step in communicating with customers through effective marketing. Using spatial analytics in retail allows you to plan marketing personas and strategies, innovate with new media, and launch direct mail campaigns.
Mapping software reveals a world of vital information to retailers, from demographic profiles to nearby competitors, and more. By visualizing information with GIS mapping, retailers can better interpret data, improve decision making, and enhance communications. Learn more about GIS mapping and how you can leverage it for your own business.
Export and print maps right from Mapline! With a few clicks, you can export images the size of your screen or even blow them up to 4 times the size of your screen for enlarged printing. There are three image sizes:
Regular – Creates a map that is the size of your screen.
Large – Creates a map that is double the size of your screen.
Extra Large – Creates a map that is four times the size of your screen.
Naturally, the higher the zoom level the more detailed the map will be. Meaning the Extra Large map will be the most detailed map, but will also be a much larger image than the other two. To see exactly how the map would look printed, make sure to view the downloaded image at the 100% zoom level.
Steps to export a map
Open your map in Mapline
Click on “Options.”
Click on “Save as Image.”
Select what you want to export (Map or Sidebar)
Select the image size you want
Ready to learn more about building and creating maps with Mapline. Click the button below to see our plans and pricing page.