Custom Territory Mapping with Mapline

Mapline offers a lot of fantastic features to help you analyze your Excel location data. One of these features is territories. With Mapline, you have the option to use a multitude of existing territories as well as creating custom shapes on your map. Want to understand the advantages of each of these methods? We’ve got you covered.

Available Existing Territories – How to Use Territory Mapping Software

Mapline offers territories for dozens of countries, from Afghanistan to Zimbabwe and everything in between. You’re able to select your chosen country or continent and narrow down from that level. Examples of existing territories include: Australian local government areas, postal codes, states and territories and suburbs; China provinces; UK counties, countries, postcode areas, postcode districts and regions; and US zip codes, Census tract maps, congressional districts, area codes and school districts. Find a full list of Mapline’s available territories here.

As you can see, territories vary widely. Using our existing territories is best when you want to analyze your company’s location data in relation to your customers’ own lives and reality. For example, if you want to understand demographic factors associated with customers, you might plot customer addresses and overlay a territory as broad as states or as granular as US Census tracts to view distinct groups of populations and analyze their behavior.

Draw on a Map for Custom Map Making

If, however, you wish to analyze data based on your company’s own indicators, you can use our custom territory mapping to draw a circle on a map (or square or other shape – including irregular shapes) to represent your internal boundaries or delineated sales territories. You’re also able to click on your shape to then see a list of all the addresses located within the shape.

This feature is especially helpful for analyzing sales territories to determine reps’ workload and distribution of both clients and sales personnel.

And there you have it – when to use existing territories and when it’s best to draw on a map to create your own custom shapes. It’s that simple! Want to know what else you can do with Mapline? Browse our features.

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Report Sales Performance with Territory Mapping Software

What are sales territory reports? These are summary reports on different territory areas. Using Mapline’s territory mapping software and mapping tool feature, you can quickly plot your sales data on a map, click on the territory, and see all the locations inside along with other metrics such as their total or average sales for locations with sales data.

Sales Territory Report Example at Work

Let’s say you are a sales company and you cover the entire United States. To get the sales territory report of each individual state (where a sales manager is assigned per state), just click on a specific state to see all the information right in front of your eyes. The report contains the following:

  • Measurements – the shape of the territory, number of sides, area, and center coordinate
  • Summary of All Data – summary of all data sets inside the territory which include name, location count, midpoint, and center of minimum distance. If you have sales numbers in your pins, then you can see the total or average sales for each territory.
  • Export option – to download the territory report.

Territory Reports – Uses and Benefits

Use sales territory reports to analyze your sales territories. Identify which users have been assigned to which territories, which users have been assigned to more than one territory, or which users have no territories.

  • Access performance reports of Sales Managers.
  • Access customer data to build strategic selling actions.
  • Drive additional sales to new market.
  • Establish optimal business with different sales areas.
  • Gain insight on market segmentation.
  • Identify customers to focus on.
  • Identify customer opportunities.

Want to try this out now? Easy! Just create your map and place your sales data pins on the map. Then, overlay the territory you would like to view.

To access the territory report:

  1. Hover your mouse to a specific territory and click it.
  2. Your territory report will appear.
  3. Click the “Download” link


That’s how easy it is to see territory performance reports! You can also create a heat map of your territories to visualize the performance.

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CREATE A MAP WITH PINS USING MAPLINE

Use Segments to Group Pins on Your Map

When you create a map, you can specify locations with pins and identify trends and outliers by customizing your pins with different shapes, colors, and sizes. As helpful as this is, what do you do when you have a crowded map of pins? To really pull insights from your pins, you need to be able to group and categorize them. This is where the Segments feature comes in.

Let’s take an example. Say you have a spreadsheet of customers and each customer has an assigned sales manager. You can use segments to assign different pins for each sales manager’s locations. You can do the same thing to visualize customer segments, location types, or regions.

To dive even deeper, you can regroup your data and create a three-layer map showing customer addresses, distribution centers, and competitors. You can leverage the different pin colors to identify relationships between the groups. This is also helpful for presentations, as you can create impressive visualizations that actually show your colleagues and audience the different layers of data in a very digestible way.

Steps to add Segments to your map

  1. Create a new map and add a dataset on your map.
  2. Click layer options menu next to the layer on your map.
  3. Select the “Segment” option.
  4. Click the “Add tier of segments” button.
  5. Select the category from your Excel spreadsheet that you would like to use as categories on your map.
  6. Click Done.

That’s all it takes to group your pins and assign different icons for different groups of locations!

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Draw on a Map for Custom Territories and Shapes

How to Draw on a Map to Create Custom Territories

Mapline offers many ways to visualize territories – state, county, area code, zip code and plenty more. But sometimes you need a custom option, and we provide that too. If you have territories that are unique to your company and don’t quite match up to existing shapes, you can plot shapes on a map to meet your individual needs.

But there’s more! You can click on your custom shape to see a list of all the locations that are inside the shape. Then you can easily export them back to Excel to use in other analysis. This makes it super nice when you are creating sales territories and need a quick list of whose territory new customers fall.

With custom mapping software from Mapline, you can quickly draw custom territories and shapes on your map with the Draw Pad feature. Just select the shape you would like to draw on your map, such as a line, circle, square, or polygon. For circles, squares and the like, you simply click on your map to create the shape. For custom polygons, click along the edges of the custom territory you want to create, and finally click back on your original point to close the shape.

Using Custom Territories for Additional Analysis

There’s even more you can do with Mapline! You can click on your custom shape to see a list of all the locations that are inside the shape. Then you can easily export them back to Excel to use in other analysis. This makes it super nice when you are creating sales territories and need a quick list of whose territory new customers fall into.

This gives you the ability to do what can’t be accomplished in Excel! And it only takes a few minutes. Get started adding your custom shapes or territories to a map and find out more about what Mapline can do.

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