Mapping and spatial analysis are increasingly essential components to the oil and gas industry. Decision-makers, planners and crew in the field can leverage geographic information in every phase of the extraction and delivery process. Here are three top ways GIS mapping and spatial analytics influence the oil and gas sector.
1. Oil and Gas Site Selection
GIS is a valuable tool for oil and gas site selection because it gives decision-makers a way to visually evaluate topography, geology, and analyze surface drilling constraints. With GIS mapping, companies and field operators can also overlay high-resolution imagery on site maps to assist with project selections and surveys.
What do General Motors, Nike, Samsung and Walmart have in common? Beyond their global status on the manufacturing stage, these companies leverage GIS technology to outpace competitors, reduce risk and uncover customer needs. Learn how analyzing markets and territories can lead to business success and innovation. Check out three companies who use geospatial analysis to drive informed decisions every day.
1. Interstate Batteries Reduces Costs and Improves Delivery
Increase Visibility into Your Sales Performance
Sales territory reports provide full visibility into your sales performance you don’t get when looking at numbers in a spreadsheet. Sales summary maps created with our territory mapping software include:
- Measurements – the shape of the territory, number of sides, area, and center coordinate
- Summary of All Data – summary of all data sets inside the territory which include name, location count, midpoint, and center of minimum distance. If you have sales numbers in your pins, then you can see the total or average sales for each territory.
- Export option – to download the territory report.
Steps for How to Create a Sales Summary Map
Creating a sales summary map is easy. Just build your map and place your sales data pins on the map. Then, overlay the territory you would like to view.
To access the territory report:
- Hover your mouse to a specific territory and click it.
- Your territory report will appear.
- Click the “Download” link.
That’s how easy it is to see territory performance reports! You can also create a heat map of your territories to visualize the performance.
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Excel Mapping for Customer Segmentation Data
Customer segmentation has never been easier than with Excel mapping. By mapping with Excel data, you get a clear visual representation of information that was previously only available in spreadsheet format. With Mapline you can segment customers based on any data you have in an Excel spreadsheet. Let us give you an example.
Let’s say you want to be able to segment and differentiate your customers based on which policy they buy. First you need to map Excel data.
Once you have all your locations mapped, you can use the Segment tool to group your pins by any column from your spreadsheet. So, just click on the layers options and select the segment option. Then you can choose the Policy column from your spreadsheet. Done! You can see trends on where certain policies are being sold to help you segment your customers and enhance your marketing efforts.
That’s how simple it is to segment customers by mapping Excel spreadsheet data. Market segmentation data can be invaluable for understanding what’s happening with your business and getting a leg up on the competition. Decide on the right plan and pricing for you and try it out for yourself.
Mapping gives you a whole new way to report sales territory performance visually.
A territory heat map is the easiest way to visualize performance. Just paste your spreadsheet sales performance data into Mapline to show your customers or locations on a map. Then, you can easily overlay territories to your map to see performance by postal code, county, or state. Each territory will be colored according to the sales performance of all customers or locations within that territory. Also, clicking on a territory will give me a summary of all the included data. And you can easily export that back to Excel if needed.
Alternatively, you can also use the Draw Pad if you want something super quick. Just draw a shape on your map that encompasses multiple sales territories. Then, you can click on the shape to see all the data for the locations inside the shape. You can then group it by Rep, Policy, Active or not, or anything else.
That’s how easy it is to visualize sales territory performance in mapping. Sign up to get started!