What is a heat map and how can it help you dive deeper into your business analytics? A heat map is a color-coded representation of your data. Different color gradients represent various values and ultimately give you a clear snapshot of otherwise complex information.
With Mapline, learning how to create a heat map from Excel spreadsheet data is easy. You can find out where customers, sales and marketing opportunities, or distribution centers are concentrated on a map. Follow these 8 simple steps to learn how to create a radial map:
Select whether you would like the heat map to be based on location density or the sum or average of your data.
Click on the “Styling” tab to set the opacity and blur. You can also remove the legend and fade the edges of the heat map.
Tips for Choosing a Geographic Heat Map Type
Not sure what type of heat map is best for you? Find out how to create a heat map that’s easy to read and represents your data clearly. Here are two ways you can determine your heat map selection.
1. Areas Around the Pins
Do you need to visualize pockets with high densities of customers? For example, a national textbook retail store may want to analyze neighborhoods within a 20-mile radius from local community colleges and universities. The “areas around pins” option is not only an efficient way to represent this data visually but also provides a big-picture view with a detailed look into large customer accounts or areas where many customers are located.
2. Overlapping Radius Areas
Are you a business that performs disaster recovery? Or, maybe you’re a planner scoping out your next office location or distribution center site. With the “overlapping radius areas” feature in Mapline, you can use heat mapping to visualize high-risk areas, report on performance by geographic areas, and choose optimal sites for anything from seminars and conferences to retail stores and more.
Start Building Radial Heat Maps With Mapline
Make data analysis simple by using a color gradient to contrast densely populated areas with less populated areas. Whether your dataset is customers, retail sites, location opportunities, competitors, or something else—you can create a clear picture. Ready to get started? Explore our plans and pricing. Or, contact us to learn more about how to create a geographic heat map and move your business insights forward.
Mapping and spatial analysis are increasingly essential components to the oil and gas industry. Decision-makers, planners and crew in the field can leverage geographic information in every phase of the extraction and delivery process. Here are three top ways GIS mapping and spatial analytics influence the oil and gas sector.
1. Oil and Gas Site Selection
GIS is a valuable tool for oil and gas site selection because it gives decision-makers a way to visually evaluate topography, geology, and analyze surface drilling constraints. With GIS mapping, companies and field operators can also overlay high-resolution imagery on site maps to assist with project selections and surveys.
What do General Motors, Nike, Samsung and Walmart have in common? Beyond their global status on the manufacturing stage, these companies leverage GIS technology to outpace competitors, reduce risk and uncover customer needs. Learn how analyzing markets and territories can lead to business success and innovation. Check out three companies who use geospatial analysis to drive informed decisions every day.
1. Interstate Batteries Reduces Costs and Improves Delivery
Sales territory reports provide full visibility into your sales performance you don’t get when looking at numbers in a spreadsheet. Sales summary maps created with our territory mapping software include:
Measurements – the shape of the territory, number of sides, area, and center coordinate
Summary of All Data – summary of all data sets inside the territory which include name, location count, midpoint, and center of minimum distance. If you have sales numbers in your pins, then you can see the total or average sales for each territory.
Export option – to download the territory report.
Steps for How to Create a Sales Summary Map
Creating a sales summary map is easy. Just build your map and place your sales data pins on the map. Then, overlay the territory you would like to view.
To access the territory report:
Hover your mouse to a specific territory and click it.
Customer segmentation has never been easier than with Excel mapping. By mapping with Excel data, you get a clear visual representation of information that was previously only available in spreadsheet format. With Mapline you can segment customers based on any data you have in an Excel spreadsheet. Let us give you an example.
Let’s say you want to be able to segment and differentiate your customers based on which policy they buy. First you need to map Excel data.
Once you have all your locations mapped, you can use the Segment tool to group your pins by any column from your spreadsheet. So, just click on the layers options and select the segment option. Then you can choose the Policy column from your spreadsheet. Done! You can see trends on where certain policies are being sold to help you segment your customers and enhance your marketing efforts.
That’s how simple it is to segment customers by mapping Excel spreadsheet data. Market segmentation data can be invaluable for understanding what’s happening with your business and getting a leg up on the competition. Decide on the right plan and pricing for you and try it out for yourself.