Segment Customers by Mapping Excel Data

Customer segmentation has never been easier than with mapping. Now you can segment customers based on any data you have in an Excel spreadsheet. Let us give you an example.

Let’s say you want to be able to segment and differentiate your customers based on which policy they buy. First you need to create a map from your Excel spreadsheet.

Once you have all your locations mapped, you can use the Sublayer tool to group your pins by any column from your spreadsheet. So, just click on the layers options and select the Sublayer option. Then you can choose the Policy column from your spreadsheet. Done! You can see trends on where certain policies are being sold to help you segment your customers and enhance your marketing efforts.

That’s how simple it is to segment customers by mapping Excel spreadsheet data. Sign up to try it out for yourself.