Use Segments to Group Pins on Your Map

When you create a map, you can specify locations with pins and identify trends and outliers by customizing your pins with different shapes, colors, and sizes. As helpful as this is, what do you do when you have a crowded map of pins? To really pull insights from your pins, you need to be able to group and categorize them. This is where the Segments feature comes in.

Let’s take an example. Say you have a spreadsheet of customers and each customer has an assigned sales manager. You can use segments to assign different pins for each sales manager’s locations. You can do the same thing to visualize customer segments, location types, or regions.

To dive even deeper, you can regroup your data and create a three-layer map showing customer addresses, distribution centers, and competitors. You can leverage the different pin colors to identify relationships between the groups. This is also helpful for presentations, as you can create impressive visualizations that actually show your colleagues and audience the different layers of data in a very digestible way.

Steps to add Segments to your map

  1. Create a new map and add a dataset on your map.
  2. Click layer options menu next to the layer on your map.
  3. Select the “Segment” option.
  4. Click the “Add tier of segments” button.
  5. Select the category from your Excel spreadsheet that you would like to use as categories on your map.
  6. Click Done.

That’s all it takes to group your pins and assign different icons for different groups of locations!

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