Managing franchises by hand can become insurmountable when a brand grows as quickly as Pelican’s Snoballs did. See how they unlocked the secret to smart territory management and data-driven decision making with Mapline’s Geo Analtyics.
“Efficiency is the biggest impact,” says Adam Aldridge, Operations Manager at Pelican’s. “It’s more efficient planning trips and adding locations now.”
With Geo Analytics, it’s easy to assess new franchise areas in minutes. They just open a map displaying demographics, store performance, and heatmaps for ideal conditions. From there, they can calculate anything else they need to know, such as population data, hiring challenges, or fulfillment costs.
When it’s time to lock in a new territory, they can effortlessly establish precise boundaries in a matter of seconds, ensuring there’s no overlap.
This clear line of sight empowers franchise owners to supercharge sales at every location.
But Pelican’s didn’t stop at territory mapping: they went full steam ahead and used Geo Analytics to optimize their routes and streamline inspection procedures.
With Geo Analytics, brands like Pelican’s create detailed maps, optimize routes, and access intuitive dashboards with real-time data in seconds.
From logistics planning to in-depth analysis of demographics and other key data, Geo Analytics offers unparalleled clarity and precision to drive informed decision-making and strategic success–all while taking location into account.
And that’s exactly what Pelican’s has tapped into. Now, one 13-year-old girl’s dream is on the brink of reality: spreading delight to children all over the country. With hundreds of stores across 19 U.S. states and the power of Geo Analytic sat their fingertips, nothing stands in their way.
Aldridge says Geo Analytics was the game-changer they needed.
