Quick Reference Guide

To add demographic data, first select the country you’d like to analyze. Then choose the type of demographic calculation you want applied:

• Of the Radius Area Surrounding My Locations: Calculates demographic statistics within a defined radius around each location.
• Of a Territory Related to My Location: Applies demographic data to official or custom territory boundaries.

Then, select from the following types of demographic data:

Select which population categories you’d like to include in your dataset:

• Age + Gender: Population breakdown by age ranges and gender.
• Age + Gender + Veteran Status: Adds veteran classification to age and gender analysis.
• Ancestry: Population breakdown by ancestry origin.
• Educational Attainment of 25+ Year Olds: Education levels for adult populations.
• Foreign Born Place of Birth: Country-of-origin breakdown for foreign-born populations.
• Gender: Population distribution by gender.
• Veteran Status: Breakdown of veteran vs non-veteran populations.

Next, select the Census year you’d like to use (the most recent year typically provides the most accurate data). Choose your radius distance by entering a static number or selecting a dataset column dynamically. Click the blue + sign to exclude specific surrounding areas if needed. Finally, determine whether you want automatic or manual data refreshes, then click OK.

Select your desired household category:

• Children Present: Households with children.
• Family Size: Breakdown of households by number of members.
• Family Type: Structure of family households.
• Householder Age: Age distribution of primary householders.
• Householder Ethnicity: Ethnic background of householders.
• Householder Race: Racial breakdown of householders.
• Households: Total number of households.
• Seniors Present: Households with senior residents.

Select the desired Census year (most recent for highest accuracy), define your radius distance, and optionally exclude specific areas. Choose automatic or manual refresh settings, then click OK.

Determine how you want income data calculated:

• Of the Radius Area Surrounding My Locations: Calculates average income within a defined radius.
• Of a Territory Related to My Location: Calculates average income for the entire territory.

Next, select the income categories you need:

• Average Income of All Households: Mean income across households.
• Householder Age: Income segmented by age of primary householder.

Select your Census year, radius distance, and define any areas to exclude. Choose manual or automatic refresh settings and click OK.

Select how you want dwelling data applied:

• Of the Radius Area Surrounding My Locations: Calculates dwelling counts within a defined radius.
• Of a Territory Related to My Location: Applies dwelling counts to official boundaries.

Choose from the following dwelling categories:

• Count of Housing: Total number of housing units.
• Occupancy: Occupied vs vacant dwelling breakdown.

Select the Census year and radius distance. Exclude specific areas if necessary, choose refresh preferences, and click OK.