See where customer density is high but rep coverage is low—or vice versa. These gaps are easy to miss in standard reports, but obvious on a market map.

Evaluate a new region before entering. A solid market assessment analysis combines internal data (sales, customers, revenue) with external data (population, income, competition). Mapping makes it easy to layer this data into a single view.

When planning expansion or retraction, the visual clarity from a map helps align stakeholders. It becomes easier to justify decisions when you can point to data on a map—not just in a spreadsheet.

Plot competitor locations and your own. You’ll immediately see overlapping zones and untouched markets. Combine this with sales performance to see who’s winning where—and why.

Mapping helps you analyze how close your reps or stores are to high-value customers—compared to competitors. This can shape outreach strategies and territory design.

By combining marketing analytics data with physical locations, you see not just who is buying, but where they’re concentrated—and where you’re underrepresented.

Build smarter campaigns by mapping customers by behavior, revenue, or lifecycle stage—then targeting specific ZIP codes or cities accordingly.

With marketing maps, you can compare campaign results across different regions and make smarter allocation decisions.

Mapping makes it easy to present a compelling example of market assessment to leadership. It’s hard to ignore a map that clearly shows opportunity zones or competitive threats.