How Peerfit Made Geo Gains and Dominated the Fitness Market

Lost sales were causing a dip in revenue.
Peerfit needed a way to visualize their service areas for clients–
and they needed it fast!

Man doing pullups with a chart showing increasing revenue

Worker frustrated by spreadsheets and pivot tables

Peerfit, a big player in health and wellness for hybrid work environments, had all the bells and whistles you could imagine. But even with 1 million users worldwide, they hit a major roadblock.

After rapid success, it became clear that inefficient data analytics weren’t going to cut it.

Spreadsheets for matching employees with fitness centers? It did the job, but it was like trying to run a marathon in flip-flops.

They needed something that could keep pace with their rapid growth and showcase their service coverage with the precision of a laser. Peerfit’s Chief of Staff in Enterprise Health, Andre Ortega, knew it was time for a game-changer.

“We realized that even before the sale happens, we need to assess where our studio partners are located compared to where the employees are located,” Ortega says.

Geo Analytics pumped up Peerfit’s performance, turning their data from a warm-up into a powerhouse.

With Mapline’s Geo Analytics, Peerfit got a serious upgrade. Imagine having the power to visualize networks, analyze distances, and make decisions faster than a speeding bullet.

Now, they can instantly pinpoint which fitness centers are closest to employees and show employers exactly how many team members are within a 10-mile radius of a center.

That’s not just efficient; that’s extraordinary!

“Our distance analysis was nonexistent before using Mapline. It’s added a high-touch value to our prospective customers with hard numbers to base decisions on.”

But that’s not all. Geo Analytics didn’t just help Peerfit flex their data muscles—it turbocharged their expansion strategy. By mapping existing locations, analyzing demographics, and targeting the right hotspots, Peerfit expanded their service areas like a pro.

“We’ve been able to dive deeper to find which areas we would like to grow and prioritize, which informs larger project plans when implementing wellness programs for our clients.”

What was once a jumble of numbers in a spreadsheet now shines on an easy-to-read map. Ortega and his team can dig into their data to spot opportunities, forge new partnerships, and pinpoint the best expansion areas. Plus, they’ve slashed company travel expenses, giving their bottom line a serious boost.

Geo Analytics is the secret sauce that turns your analytics dreams into reality. It lets brands see their data in a whole new light and understand their customers like never before. It’s the only tool that uses distance and location data to make sharp decisions, cut expenses, and unleash maximum efficiency.

Map your data in seconds, get instant, deep insights, and optimize routes to save 30% or more on mileage expenses! Adapt to changes on the fly and ramp up sales with the most precise prospecting known to man. With Mapline’s cutting-edge geospatial technology, you can see exactly where you are and chart a course to where you want to be!

After harnessing Geo Analytics, Peerfit didn’t just succeed—they soared. Acquired by FitOn Health, they raised $48.6 million in funding and now have 15 million users worldwide. This is one for the history books, folks!

Peerfit’s journey with Mapline is nothing short of heroic. By making geo gains, they didn’t just keep up—they dominated the fitness market.

Now, that’s what we call incredible!

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