PLT4M Uses Maps to Improve Student Fitness

PLT4M Flexes Their Data Muscles with Mapline and Gains a Competitive Edge

PLT4M supercharged their ability to connect with partner schools, share impactful success stories, and streamline data management, giving them the competitive edge needed to dominate the online health and physical education market.

PLT4M, the digital fitness tool founded by former Division 1 athletes Sam Breslin and Alex Relph, set out to transform fitness training for high school athletes across the country.

Their mission? To elevate students’ athletic performance through structured, high-quality fitness programs that work for any sport—or just personal fitness goals.

But as PLT4M expanded from working with high school football teams to full schools and athletic departments, they faced one big challenge: how to track and manage all their partnerships.

They needed a way to show off their results to prospective partners–and they needed it fast.

“A private school in Chicago has a different set of needs than a public school in Boston. Educators want to hear how PLT4M helped athletes with a student body just like their own,” says Doug Curtin, Director of School Partnerships at PLT4M.

Mapline took PLT4M to the next level by pinpointing ideal partner schools and maximizing sales

“Mapline gave us the tools we needed to share the regional stories and data that matter most to our partners.”

With Mapline, Curtin and his team now have the power to see their partner schools on a map, making it easier to connect the dots, predict questions, and share the stories that educators actually want to hear. When Curtin reaches out to a new school, he can check out nearby partners and bring in real-world examples from schools facing similar challenges. Whether it’s boosting engagement or improving accountability, he’s ready to show how PLT4M’s programs have already helped schools just like theirs.

Driver smiling as he uses a tablet to manage his daily stops

“Mapline helped us fine-tune the way we interact with potential partners. I’m more prepared for conversations because I can share the data educators are most interested in—for example, if a nearby school with 300 students utilized a specific program, what was the outcome? How could their students find similar success? These are the questions I’m empowered to answer quickly. Because Mapline organizes the geographic data for me, I can bring the story to life.”

But here’s where it gets really super: Mapline didn’t just give PLT4M a clearer picture of their partners, it supercharged their entire sales process. From plotting school locations to organizing data with custom pins, PLT4M is now faster and more efficient than ever.

And let’s be honest—when other mapping software tried to muscle in, they were way too complicated or overpriced. Mapline offered exactly what PLT4M needed without all the extra bells and whistles.

“Most of the other mapping software options we looked at were expensive and impractical for our needs. They had some advanced features, but they would charge us for functions we didn’t necessarily need. Mapline’s features were our ideal solution.”

With Mapline, PLT4M is flexing its data muscles and pushing their marketing and sales strategy to new heights. Now they’re not just talking to schools—they’re engaging with them in ways that actually matter. From segmenting data to uncovering new opportunities, Mapline has helped them grow without losing focus on their mission to support student-athletes.

And PLT4M’s growth isn’t slowing down anytime soon. Now, they have the right tools to onboard new hires faster, discover new partner schools in a flash, and keep delivering results that matter.

“Mapline has made it easier to onboard new hires. It’s led to us discovering, scheduling, and acquiring new schools to partner with—not at a faster rate—but at a more efficient and easier rate, especially as our business grows.”

At the end of the day, PLT4M is all about building stronger athletes—and with Mapline, they’ve built a stronger business, too. Now that’s what we call a huge victory!

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