RE/MAX - Mapline

Mapline Gives RE/MAX the Keys
to 50% Sales Growth

Mapline provided RE/MAX with the tools to visualize property
data, conduct detailed analyses, and impress clients, leading to a
50% year-over-year sales growth. Talk about a competitive edge!

For a RE/MAX broker like Juan Irala y Hernández, standing out from the competition isn’t just a goal—it’s essential. In a market where data and insights are hard to come by, having a strategic edge is what separates you from the rest. And for Hernández, that edge came from Mapline’s real estate mapping software.

When Hernández opened his RE/MAX office in Uruguay in 2012, he had one mission: to become the top realtor in his region. But unlike brokers in the U.S. and Canada, he didn’t have access to the MLS, which provides all the juicy details on property listings and prices. Without that, Hernández needed something else to give him the upper hand. His solution? Mapline—a way to visualize property data that doesn’t just help him sell real estate, but leaves clients impressed and ready to buy.

“I wanted to visualize the information very quickly because we’re in real estate…it’s much easier to see [property] on a map,” says Hernández.

Without the MLS, Hernández needed more than basic market research. He needed a tool that could dive deep into comparative analysis and allow him to map out properties so his clients could clearly see the value he was bringing to the table.

Mapline’s Geo Analytics gives RE/MAX brokers a clear picture of the real estate landscape

Looking for that competitive edge from the start, Hernández quickly turned to Mapline’s software. And it didn’t disappoint. With Mapline, Hernández could visualize properties for clients in a way that was clean, clear, and packed with insights. But he wasn’t done yet. In 2014, he took things up a notch by upgrading to Mapline’s enterprise account, unlocking even more power—more visualizations, deeper property analyses, and seamless team collaboration that helped him make fast, data-driven decisions.

“I’m able to get a very complex, very deep and profound analysis. Then, when I meet with clients, it’s just a wow factor… it makes the impression very distinct with the client and helps me make the sale.”

With these enterprise features, Hernández conducts detailed property analyses, zooms in on high-demand areas during client presentations, and easily shows specific property data. Clients don’t just get the basics—they get real insights that helped them see the full value of the properties, and that made closing deals easier than ever.

Since adopting Mapline’s software and upgrading, Hernández has seen huge results: a 50% year-over-year growth in business. In a region where no one else is using real estate mapping software, Hernández’s strategic use of Mapline has given him a clear advantage. He’s not only reached his goal of becoming the top realtor—he’s completely transformed how he does business.

Geo Analytics doesn’t just stop at visualizing data. Brokers like Hernández can manage sales territories, focus on the most profitable areas, and even get real-time property updates, all in one user-friendly and mobile-friendly CRM. Whether it’s visualizing demographic data or accessing property maps on-the-go during a client meeting, Mapline gives brokers the flexibility and power to deliver immediate, data-backed answers.

For Hernández, the impact is clear: it’s the difference between good service and exceptional results. And with a 50% increase in business growth, it’s a difference that’s paying off in a big way.

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