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Digital News App Gets Front-Page Results with Geo Analytics

CEO Sam Anthony credits Geo Analytics with empowering rapid growth for Your News as they bring local news online for readers across the nation.
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Newspaper salesperson meeting with clients

YourNews, an online daily news platform, set out to bring local news to the digital world, delivering content by zip code and offering readers nationwide access to stories in their cities, counties, and beyond.

Sam Anthony, CEO and president of YourNews, had a vision to replace traditional print newspapers and deliver a digital alternative to every community across the country.

But to achieve that, he needed a way to map out his expanding affiliate network and visualize market data for his partners and advertisers.

“At first, I didn’t even know I had a problem,” Anthony admits. “I wasn’t looking for a solution—in fact, someone recommended Mapline to me. I tried it, and I realized it made life a lot easier. Mapline is the best thing I ever did for my business.”
With Geo Analytics, YourNews quickly revamped their pitches and made a headline-worthy impact on sales.

Instead of trying to communicate market opportunities with spreadsheets, he can now show prospective affiliates and advertisers a clear map of where YourNews is growing and which markets are available. Mapline’s pin and labeling features allow him to plot affiliate locations and highlight territories that still need coverage, making it easy to demonstrate the value of partnering with YourNews.

“When people see it, they believe it. I show potential affiliates the map to start, just to show them how many markets we’re in and how we’re expanding.”
Salesperson presenting a coverage area map in a client meeting

Using Mapline’s easy-to-navigate interface, Anthony can mark affiliate locations, track trends, and get a bird’s-eye view of his network—all while keeping competitors in check. He no longer relies on outdated spreadsheets. Instead, he shows real-time, data-driven visuals that bring his growth strategy to life for clients. And for advertisers, being able to clearly see which markets YourNews covers makes all the difference.

“If you’re an advertiser, you want to know the markets I’m in. So, what am I going to do? Print out a spreadsheet? No, of course not. I’m going to use Mapline.”

The results speak for themselves. In just a year, Anthony has gone from a few pins across three or four counties to more than 65 pins and counting. His ability to quickly show affiliates and advertisers the big picture has not only strengthened client relationships but also expanded YourNews’s reach across the country.

“I even added my affiliate coverage map to my email signature. Whenever I communicate with people via email, it’s always there so they can see it. The map makes everything real from my standpoint. And for me, that’s priceless.”

Thanks to Mapline, YourNews has grown its network and built strong partnerships that are fueling its mission to replace print newspapers and keep local news alive in the digital age. Mapline’s tools have been instrumental in helping Anthony and his team map out a future of continued growth—one zip code at a time.

Tap into the power of Geo Operations now!