Coverage areas are your secret weapon to visualizing all the variables that affect your locations.
This is a phenomenal tool for sales territory management, location analysis, identifying growth opportunities, and so much more!
Colors are a fantastic way to highlight coverage areas.
To choose your fill and border colors, click the color box. Pick from presets or set your own custom colors by clicking the CUSTOM tab and pasting in a hex code.
Need to spot stores within a specific radius? Select a fill color that stands out from your map pins for quick identification.
If you prefer a more subtle look, adjust the fill opacity to avoid overpowering your map.
Or, maybe you don’t want a fill color at all. Simply set the opacity to 0% and you’re all set!
Choose the radius in miles, feet, kilometers, yards, or meters. It’s a great way to uncover new insights within your coverage areas.
For example, draw a 20-mile radius around each sales representative’s territory to spot both challenges and opportunities in that area.
You might find that one representative has more clients than they can handle, while another has fewer customers. Or maybe one rep’s clients are located 50 or 60 miles away from their main area.
Spotting these challenges helps you fine-tune your operations for better ROI. That’s the magic of drawing coverage circles around your pins: it reveals where you can make adjustments for greater efficiency.
Imagine we’ve added coverage circles with a 20-mile radius around our distribution centers.
In this example, two stores fall outside the coverage area. This creates logistical challenges like longer delivery times, more mileage, and extra costs for staff.
Our solution? We’d need to expand the coverage area for that distribution center or consider opening a new one nearby.
Click on a coverage area to view a summary of the data within that circle. Download the report and share it with your team to gain even more territory insights!
If you ever want to remove coverage from your map, just navigate back to the Coverage lightbox and click the red Remove button at the bottom of the screen.
Alternatively, if you want to toggle your coverage areas on and off, simply add a duplicate Layer Folder to your map. One folder can have coverage areas applied, while the other contains your clean data. Use the sidebar to turn these folders on and off as needed.
Here’s a quick shortcut for adding a temporary coverage cirlce to your map!
URL variables are quick, easy perameters you can add to your map’s URL.
For example, say we want to add a coverage circle with a 100-mile radius around one of our distribution centers. Just click into the URL bar and add the following text to the end of your URL:
?search=575 N China Lake Ridgecrest, CA?coveragecircle=100
Substitute the address above for the acutal address you need to add your coverage circle around.
How easy is that?