Quick Reference Guide

Assign multiple tiers to your segments for quick access to specific information. For instance, you could segment by division and then by status, like active and inactive. Or, segment stores by low sales performance and locations with overdue training. Multiple tiers enhance efficiency in accessing relevant data promptly.

Turn on SHOW PIN COUNT if you want to see how many pins are in each segment (the pin count appears next to the Layer Folder). After you apply your settings, your segmentation tiers will appear in your map Layer menu. Toggle the segment folders on and off as needed.

Now, it’s time to apply your segments and make them work for you! Here are some incredible ways businesses use segments to get the most out of their data:

• Targeted Marketing Campaigns: Use segments to tailor marketing efforts to specific customer groups, increasing the likelihood of engagement and conversion.
• Performance Analysis: Evaluate the performance of different product lines or services by creating segments based on key metrics, enabling strategic decision-making.
• Operational Efficiency: Streamline operations by creating segments that highlight bottlenecks or areas for improvement in the supply chain or service delivery.
• Risk Mitigation: Mitigate risks by segmenting data to identify vulnerabilities or areas prone to issues, allowing proactive measures to be implemented.
• Sales Territory Optimization: Optimize sales territories by segmenting based on factors like demographics, ensuring sales reps target the right audience with the right approach.