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When your map contains hundreds or thousands of locations, Segments give you a fast, intuitive way to organize your data into meaningful categories.
Instead of scanning cluttered maps or repeatedly applying filters, you can group your locations by any column in your dataset and toggle each segment on or off with a single click. This helps you focus on the insights that matter most, reduce visual noise, and compare categories side-by-side to uncover patterns you can’t see in spreadsheets alone.
How Segments Work
Segments organize your pins by grouping them based on any column in your dataset, such as account owner, customer tier, region, product type, or status.
When you create a segment, Mapline splits your map layer into the categories you choose. Each segment becomes a clickable folder that you can turn on individually or color-code for comparison.
Visualize Groups + Categories in Seconds
Segments eliminate repetitive work by giving you saved, category-based snapshots of your data.
Whether you need to review a single rep’s accounts or analyze a specific segment of customers, the right view is always one click away.
Pro Tip: Create segments for reps, product lines, service tiers, or priority levels. With one click, you can jump straight into the exact slice of data you want to analyze—no setup, no rework, just instant clarity.
Compare Groups Side-by-Side to Spot Trends
Viewing segments together makes it easy to compare categories, evaluate performance across regions, analyze demand patterns, or identify gaps in coverage.
Simplify Team Workflows With Clear, Organized Maps
Instead of sending teammates cluttered views, you can share maps with prebuilt segments that guide them toward the most relevant insights.
Break Down Complex Data for Better Decision-Making
Segments turn large datasets into digestible pieces, helping teams move faster, reduce confusion, and take action with more confidence.
Highlight Opportunities and Risks Hidden in Raw Data
By isolating high-priority groups or underserved regions, segments help you pinpoint where to allocate resources, adjust strategy, or follow up.
TURN YOUR DATA INTO A COMPETITIVE EDGE
Plot Locations
EASILY FROM A SPREADSHEET
VISUALIZE
YOUR DATA IN SECONDS
HEAT MAP
YOUR DATA AND UNCOVER KEY PATTERNS
CUSTOM TERRITORY
CREATION AND MANAGEMENT
INCREDIBLE STYLING
AND PIN GROUPING OPTIONS
Which Types of Data Segments Can I Visualize?
You can create a segment from any column in your dataset. Whether you track territories, assignments, customer types, priorities, or performance categories, Geo Mapping empowers you to visualize your data in ways that support real business workflows. Below are a few of the most common ways teams segment their maps:
Segment by Sales Ownership or Account Assignments
Group locations by rep, team, or owner to quickly review workloads, track performance, and ensure territories are balanced.
Segment by Region or Service Area
Break your map into geographic groups such as northeast vs. southwest, urban vs. rural, or specific operational regions for faster coverage analysis.
Segment by Customer Type or Priority
Organize your data by customer tier, product line, lifecycle stage, or priority level to immediately identify high-value or at-risk accounts.
Segment by Status or Workflow Stage
Use segments to visualize progress — such as open vs. completed visits, active vs. inactive customers, or pending vs. fulfilled orders.
PINPOINTKEY DATAATLIGHTNING SPEED
Segments Uncover insights that drive real results—fast.
Advanced Segmentation Criteria and Sorting
Mapline allows you to go beyond simple categories and build sophisticated segments using any column in your dataset. Whether you’re sorting by revenue tiers, service levels, lifecycle stages, or technician assignments, advanced segmentation lets you break your data into meaningful groups that support deeper analysis.
With precise sorting and flexible criteria selection, you can structure your views around the KPIs and workflows that matter most to your team.
Multi-Layer Segments Give You Ultimate Control
When your workflows require multiple layers of analysis—such as comparing reps, product lines, or priority levels across regions—Mapline’s multi-layer segmentation gives you total control.
You can create as many segments as you need and toggle between them instantly, allowing you to examine each group independently or in sequence. This creates a clean, organized map where insights rise to the surface instead of getting lost in clutter.
Color-Code By Category and Identify Trends at a Glance
Pairing segments with strategic pin color-coding transforms your map into a powerful visual dashboard. Assign colors to categories like account status, product type, or service tier, and suddenly patterns you couldn’t see in a spreadsheet become obvious.
High-value areas, underperforming regions, or workflow bottlenecks can be identified in seconds, giving teams a clear path to smarter decisions.
Analyze Audience Categories Geographically
Segments also unlock geographic understanding by showing how specific groups are distributed across your territories or service areas. You can quickly see where certain customer types are concentrated, which regions generate the most revenue, or where operational workloads may be uneven.
By combining segmentation with geographic visualization, Mapline gives you the full picture behind your audience—who they are, where they are, and how those patterns impact your business.
Pro Tip: Use segments to validate strategic decisions before you make them. By toggling through different groups, like high-value customers, active accounts, or priority service tiers, you can instantly see how changes to territories, workloads, or resource allocation will impact each category. It’s an easy way to test ideas visually and avoid costly missteps.
REVEAL WHICH GEOGRAPHIC FACTORS INFLUENCE GROWTH
WHATMAKES MAPLINE SODIFFERENT
SIMPLEST MAPPING SOLUTION
Plot multiple locations from Excel in seconds.
No coding, no setup—just copy, paste, and go.
Mapline makes it effortless to build custom maps with pins that transform your spreadsheets into visual insights you can act on immediately. Plot multiple locations from Excel in seconds.
No coding, no setup—just copy, paste, and go.
Mapline makes it effortless to build custom maps with pins that transform your spreadsheets into visual insights you can act on immediately.
POWERFUL MAP-BASED ANALYTICS
Mapline isn’t just a map tool— it’s a full-suite analytics platform.
Create a map, layer on territories, analyze performance, and automate workflows that help your business move faster.
Every map you create becomes a data-powered decision engine. Mapline isn’t just a map tool— it’s a full-suite analytics platform.
Create a map, layer on territories, analyze performance, and automate workflows that help your business move faster.
Every map you create becomes a data-powered decision engine.
Don’t just take our word for it:
“If you’re an advertiser, you want to know the markets I’m in. So, what am I going to do? Print out a spreadsheet? No, of course not. I’m going to use Mapline.”
– Sam Anthony, Your News
“I’m able to get a very complex, very deep and profound analysis.”
– Juan Hernández, RE/MAX
“Thank you Mapline for such an AMAZING program that is saving us money and building confidence in our future growth!”
– Lydia Rogers, Greenworks Commercial
“When people see it, they believe it. I show potential affiliates the map to start, just to show them how many markets we’re in and how we’re expanding.”
That’s easy! Just open your map, click your pin layer, and select SEGMENTS. Choose the data column you want to group by (such as rep name, customer type, status, or region), then create a new segment. Each segment becomes a saved, clickable subfolder in your map sidebar that you can style or toggle on and off anytime.
Yes! You can create as many segments as you need from the same dataset—one for each category, team, status, or workflow you want to analyze. Each segment appears as its own view, allowing you to switch between them without resetting your map.
Segments are dynamic. If your dataset updates—either through a manual upload or an automated replacement—your segments update with it. This ensures your saved views always reflect the most current version of your data.
Any column in your dataset can be used to create segments. Common examples include rep name, customer type, account status, product line, service tier, priority level, and visit type. If it’s in the data layer you’re using, Mapline can segment it.
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