Mapline vs. Badger Mapping: The Difference in Mapping Software Features

Not every mapping software is made equal. In fact, the right software for you all depends on your goals and the end-result you’re looking for. For example, if you need a solution with mapping software features focused on helping your sales team track new leads and close more deals, Badger Mapping offers those capabilities.

But what if you want something that not only helps your sales team, but also tracks overall business performance and growth opportunities? This is where Mapline comes in!

Here we take a deeper dive into Badger Mapping and Mapline to learn more about these solutions’ mapping software features.

Sales Support

  • Badger Mapping: This is Badger Mapping’s bread and butter, really. Their application allows you to visualize, colorize, and filter your customers on a map to look for the best opportunities. The search function also lets you search for new lead opportunities in your sales territories. To help make the sales process more efficient, Badger Mapping offers features like route optimization, CRM integration, and a built-in mileage counter to help track gas and miles while in the field.
  • Mapline: Mapline provides similar sales support and then some. You can create clearly defined sales territories that allow you and your team to identify trends and analyze geographic performance quickly and easily. You can do this in two ways:
  • If you don’t have too many territories to analyze, you can use Mapline’s drawing tab to draw out the territories yourself on the map.
  • But if you’re dealing with more complicated territories that include groupings of zip code, county, or state boundaries, you can leverage our territory overlays

Business Growth Opportunities

  • Badger Mapping: As a field sales tool, Badger Mapping’s lead generation feature locates new leads and helps you more efficiently schedule meetings with customers and prospects.
  • Mapline: Mapline gives you the full, 360 view when you’re looking for the right place to grow your business. You simply paste your spreadsheet of competitor data into Mapline and voila! You have a clear map view of where your competitors are located, and you can identify potential locations far enough away from your competitors with the best opportunity for success.

Business Operations

Mapline’s capabilities extend even further to easily assist you in improving your operations and marketing initiatives:

  • If you need to find backup supply options to streamline your operations, just paste in your locations and suppliers and run a distance calculation within the map. The result is a downloadable distance grid spreadsheet that tells you what your closest supply options are.
  • To visualize company performance, leverage our territory heat map to visualize the business performance of your customers or locations within your sales territories.
  • Customer segmentation gives you greater insight into your customers to enhance your marketing efforts. Just map your Excel data and use our Sublayer tool to visualize your information for greater insights into your customer behaviors and needs.

While Badger Mapping helps sales map out leads to close more deals, Mapline provides sales support and makes it extremely easy to track performance and efficiently drive greater strategic business decisions with

Learn more about our mapping software features.