Powerful Heat Maps
It can sometimes be difficult to find trends in data by just looking at it in a spreadsheet. Those rows of information can only tell you so much. You can easily utilize heat maps to show you which markets are most likely to yield success. Whether you’re looking at the purchase frequency or purchase amount of customers or the total number of customers, heat maps make it easy to find the areas that perform best with those KPI’s. Imagine knowing exactly where to focus your efforts and exactly which types of strategies to use! That’s what heat maps can do for you.
Segment pins based on column data
Instead of having to write Excel formulas to break up your data, you can use Mapline to group the locations based on specific columns in your spreadsheet. Plus, you have the option to see them all at once or one at a time. That way you can easily see which types of customers make up each market. Now you don’t have to wonder which types of promotions and ads to run for each area because you can easily determine the makeup of the customers in those areas.
Use historical data to maximize profits
Do you have data from years ago but not sure how to use it? With Mapline, you can plug in your historical data alongside your current data to see if they match. Investigate what caused increases or decreases in revenue, costs, total purchases, etc. Things don’t usually just happen. Use Mapline to determine what these things to change, and once you do you will be better prepared for similar situations in the future. Talk about a huge competitive advantage to know when you need to double or pull back on your efforts to save money and increase profits!