Quick Reference Guide

Mapline Data: U.S. Demographic Data

Get ready to turbocharge your calculations with U.S. demographic data, all thanks to Mapline’s exclusive collection of demographic information.

You can calculate the population inside a territory on your map in literal seconds.

Or, in a few clicks, plot the average household income surrounding each of your business locations.

Now that’s what we call data-driven decision-making.

SELECT DATA TYPE

First, select the type of demographic data you need. Factor any of the following into your formulas:

Population: The total number of residents in an area.
Number of households: Total number of residential units.
Average household income: The mean income per household in an area.
Number of dwellings: Total number of living spaces.

CONFIGURE YOUR COLUMNS

Now, take the reins and configure your calculations to generate the precise data you need. These configurations empower you to fine-tune everything to align perfectly with your needs.

Here’s how to effortlessly shape your datasets to include the most insightful demographic data and custom-tailored brand insights.

POPULATION

Calculate the total number of individuals living in a specific geographic area. This is a fantastic way to get insight into the size and density of a population within a given region.

Plus, drill down even further and get insight into specific metrics, including voting age, ethnicity, and race.

Note: Population data is based on data gathered by the U.S. government. Mapline does not discriminate based on any individual’s race or ethnicity; these metrics are provided strictly for business purposes.

screenshot of Mapline data window, with population data options highlighted

NUMBER OF HOUSEHOLDS

Calculate the total number of separate living spaces of families within a designated area. This information gives a clear picture of how households are spread out in different locations.

Add Filters to get even deeper insights, including:

Children present in the home
Family size
Family type
Householder age
Householder ethnicity
Householder race

What a powerful way to uncover exactly where your ideal customers are!

screenshot of Mapline's demographic data, with household data highlighted

AVERAGE HOUSEHOLD INCOME

Get insight into where your ideal customers live by adding average household income to your datasets and maps. There’s never been an easier way to identify and visualize where to find your target audience!

Plus, leverage the same filters that exist under number of households (listed in the section above).

You can even filter by householder age or income source, giving you even deeper insight into your target audience.

screenshot of Mapline's demographic data, with householder income data highlighted

NUMBER OF DWELLINGS

This is an extremely useful metric, particularly if your brand revolves around on-site household services. Quickly get insight into how many occupied or vacant dwellings exist in a given area and uncover the best areas to do business.

LEVERAGE YOUR NEW DATA

Once you add this data to your dataset(s), you can easily visualize it on your maps! View data within your map territories, create heat maps to visualize customer density, or create custom territories to identify where you should focus your efforts.

How convenient is that?

example of a heat map created with Mapline data

Have questions? Want to see any of these in action?

Give us a call. We'd love to talk!

+1 800.969.1454