Mapline Blog

In our continuous commitment to make mapping simple, we’ve just added another helpful feature – Custom Marker Images! This feature is helpful for businesses to easily identify the locations mapped from their spreadsheets. Not only will the presentation be even more visual, but having great location markers helps tell the story behind the data. Here’s an example. If you are a small business owner and you want to know your market and competitors, instead of simply using colored tear-shaped icons, you can use a custom logo or business image to represent each set of competitors. These customized icons will help you better understand your location as well as your market.

Have you ever wanted to group your customers together and visualize the highest performing Zip Codes, Counties, or State Territories? Well, now Mapline empowers you to build heat maps of your data with a simple copy and paste from Excel! Use our heat mapping tool to inform you in identifying growth opportunities or help you know where to focus your marketing investments. Determine the best areas to allocate capital investments or determine high-performing territories.

Heat Mapping In Your Business

It’s easy to build heat maps using any columns from your spreadsheet. For example, if you have a list of customers and their annual sales in your spreadsheet, then you can make a heat map three different ways:

• Customer Density where each Zip Code (for example) will be colored according to the number of customers within that boundary
• Customer Total Sales where each Zip Code would be colored according to the total sales from all customers in the territory
• Customer Average Sales where each Zip Code would be colored by the average (per customer) sales

Now with an HTTPS connection, Plus members’ data is even more secure. Mapline now operates behind an encrypted SSL certificate which protects the connection between Plus users and our servers. Data protection is a very high priority for us, and so now you are protected in two ways:

• Our connection between your computer and our server is secured with encrypted https connections
• Your account can only be accessed with your username (email) and password.

Remember all maps and data are private by default! If you want to share a map, YOU are the only one who can do it. And as the map owner, you can remove access at any time. Enjoy the added security!