I arrive at work every morning to the sound of the Ghostbusters Theme Song (my designated work theme song). I then, along with my boss and founder of Mapline, promptly have a dance off. After we settle down, we wait for the other intern to come in. His arrival is shortly followed by all of us dancing to his theme song (Superman by Goldfinger). As I sit here and look around the office and the occasional pirate paraphernalia, I’m reminded that I didn’t expect any of this when I signed up for this internship. Nor did I expect myself to get excited about data mapping tools. But here I am, and I’m excited.
A Simple Mapping Tool
From day one, I have been reminded over and over again that people using Mapline absolutely love it. They absolutely LOVE this Batch Geo alternative. It was actually a little off-putting. When I first started, I talked to users who were more excited about Mapline than me, and I work for Mapline! Over time, I’ve come to find three, overarching reasons that people love Mapline:
- It’s Simple
- It’s Powerful
- It’s Simple (Did I mention that already?)
This is not a tool for only your data analyst. This is not a tool for that one Excel wizard in the company that writes macros that somehow cure cancer or send rockets to the moon. This is a tool for you. And your data analyst. And your wizard. When I first learned about Mapline, I was confused. Why would companies need to plot their excel data onto maps? What value does that create? I’ve since found out.
How to Map Your Data
Politicians use it to track voter propensity and sign placement. Salesmen use it to heat map areas based on sales and look for prospects. Team managers use it to oversee their salesmen’s efforts and hold them to the monthly goals. Advertisers use it to plot the location and effectiveness of their ad campaigns. Retailers use it when they’re looking for new markets to pursue. Hospitals heat map the areas they serve to decide if they should expand or relocate. Being this general doesn’t do justice; the opportunities are endless. My day is full of helping current customers, answering questions, and occasionally blowing people’s minds. If you’re wondering what you
can do in Mapline, shoot me an email
. I’d be happy to blow your mind. In case you didn’t catch it– The Title: M
ike I N
xpected? Yeah, it spells MAPLINE
. Mind blown.