Choose a dataset from the list that you’ve uploaded to your account to use to determine how to color each territory. You can also use the search bar at the top to quickly find specific datasets.
Selecting what to color on will determine how to use the dataset to apply the color to each territory. The two options are “Location Density” and “Dataset Values.” “Location Density” will color each territory based on the number of locations within them. “Dataset Values” will color each territory based on a column of quantitative data from your dataset. If you choose to use “Dataset Values” to color the territories, then you’ll need to choose a column from your dataset to use. Then select whether to use the sum or average of the data in the column.
After finalizing the “Color On” field, you can customize how the heat map will appear. Percentile groups allow you to limit the number of colors used in the heat map. When you choose a gradient be aware that the top color is what will represent a “hot” area. Then choose whether to include a legend to determine the range for each color. Click “OK” when you’re done to apply the changes.