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Get ready to turbocharge your calculations with U.S. demographic data, all thanks to Mapline’s exclusive collection of demographic information. Factor any of the following into your formulas:

  • Population
  • Number of households
  • Average household income
  • Number of dwellings

And here’s the exciting part: U.S. Demographic Data is available for both datasets and territories, so you can use it anywhere! Simply apply your desired filter criteria, hit OK, and watch your calculations come to life.

Hold on a sec—did you catch that?

You can calculate the population inside a territory on your map in literal seconds.

Or, with a few clicks of your mouse, you can plot the average household income surrounding each of your business locations.

Now that’s what we call data-driven decision-making.

screenshot of Mapline's demographic data, with demographic options highlighted


First, select the type of demographic data you need. From population to average household income, this is a powerful way to enhance your existing data and gain new insights.


Calculate the total number of individuals living in a specific geographic area. This is a fantastic way to get insight into the size and density of a population within a given region.

Plus, drill down even further and get insight into specific metrics, including voting age, ethnicity, and race.

Note: Population data is based on data gathered by the U.S. government. Mapline does not discriminate based on any individual’s race or ethnicity; these metrics are provided strictly for business purposes.

screenshot of Mapline's demographic data, with population data options highlighted


Calculate the total number of separate living spaces of families within a designated area. This information gives a clear picture of how households are spread out in different locations.

Add Filters to get even deeper insights, including:

  • Children present in the home
  • Family size
  • Family type
  • Householder age
  • Householder ethnicity
  • Householder race

What a powerful way to uncover exactly where your ideal customers are!

screenshot of Mapline's demographic data, with household data highlighted


Get insight into where your ideal customers live by adding average household income to your datasets and maps. There’s never been an easier way to identify and visualize where to find your target audience!

Plus, leverage the same filters that exist under number of households (listed in the section above).

You can even filter by householder age or income source, giving you even deeper insight into your target audience.

screenshot of Mapline's demographic data, with householder income data highlighted


This is an extremely useful metric, particularly if your brand revolves around on-site household services. Quickly get insight into how many occupied or vacant dwellings exist in a given area and uncover the best areas to do business.

screenshot of Mapline's demographic data, with number of dwellings highlighted


Once you add this data to your dataset(s), you can easily visualize it on your maps! View data within your map territories, create heat maps to visualize customer density, or create custom territories to identify where you should focus your efforts.

How convenient is that?

example of a heat map created with Mapline demographic data