See how your campaigns perform in different demographic and socioeconomic areas. Add government boundaries to your map to custom-tailor your campaigns to specific regions based on their unique characteristics and consumer behaviors.

Open your customer market map and click the ADD menu in the top-left corner of your map. Hover over TERRITORIES and select FROM MAPLINE’S REPOSITORY.

From here, you can add any of the following U.S. government boundaries to your map:

• Census Tracts
• Zip Codes
• Congressional and Legislative Districts
• Combined Statistical Areas (CSAs)
• Core-Based Statistical Areas (CBSAs)
• Metropolitan Statistical Areas (MSAs)
• County Boundaries
• State Boundaries
• … and more!

Alternatively, add custom boundaries to your map to outline specific regions defined by your business objectives, such as demographic profiles, service area coverage, or areas with high competitor saturation.

For example, let’s create market areas around population centers of 10,000 people or more on your map. Just click the ADD menu, hover over TERRITORIES, and select USING MAP LAYER PINS. Select the pin layer containing your business locations, then customize your territory settings. Apply the following filter, plus any additional filters you need: POPULATION IS GREATER THAN OR EQUAL TO 10,000.

If you’re grouping multiple pins together, select GROUP PINS BY > POPULATION. Customize your outer boundary settings, click PREVIEW, and click SAVE when you’re satisfied with your territory boundaries.

Now your map will display territories around your pins where the population is greater than or equal to 10,000 residents. How incredible is that?

Once you’ve added boundaries to your map, it’s time to dive into a regional market analysis! See market share by area, as well as other key information for each of your territories.

Let’s take advantage of the market share calculation we did earlier in this article to quickly color-code your territories by market share.

First, let’s import the data from our market share analysis into your territory dataset. This will allow us to visualize this data on the map.

Click your territory pin layer in the map sidebar and select ADD MAPLINE DATA. Name your new dataset column MY MARKET SHARE, click A DATASET FROM MY LIBRARY, and select your business locations dataset as the source data.

For the calculation type, select AGGREGATE VALUES OF SPECIFIC DATASET PINS LOCATED INSIDE EACH TERRITORY, then adjust your Mapline Data column configurations to return the SUM OF MY MARKET SHARE. Apply any necessary filters, then click OK.

Now, this data has been added to your territory dataset, giving us the power to visualize it on the map! Click your territory map layer again and select STYLE from the pop-out menu.

Under FILL color, select the AUTOMATED tab, select TERRITORY NUMERIC DATA and choose MY MARKET SHARE as the source data column. Customize your dynamic territory style settings, then click the blue checkmark. Make any final adjustments to your border or fill opacity, then click OK to apply your changes.

Now you have a dynamically-styled map of your market share in each region, making it easy to pinpoint which areas need the most attention! What an incredible way to see and understand the markets surrounding your locations.

Now that your market analysis is complete, here are some other powerful ways to maximize campaign performance and skyrocket your ROI this year:

• Craft revenue-focused sales territories to optimize performance
• Monitor customer engagement in real-time and automate your nurture sequences
• Streamline your event management and track tasks, deadlines, and even performance in the moment
• Run a comprehensive competitor analysis to understand market overlap and competitor saturation