6. SELECT A COLOR CALCULATION
The color calculation will determine how to use the dataset to apply the color to each territory. The two options are "Location Density" and "Dataset Values." "Location Density" will color each territory based on the number of locations within them. "Dataset Values" will color each territory based on a column of quantitative data from your dataset. If you choose to use "Dataset Values" to color the territories, then you'll need to choose a column from your dataset to use. Then select whether to use the sum, average, maximium, or minimum of the data in the column.