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Create sales territories, monitor business performance by location, or identify trends within a zip code.

It’s amazing what you can learn about the relationship between your locations and customers with a clear visual representation of your data. Try it for yourself and see why more and more businesses are turning to territory mapping to drive decision-making.

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Pro Tip: Territories appear as a new Layer Folder in your map sidebar.


Do you have territories that don’t align with zip code or government boundaries? Draw any shape you need, no matter how irregular. As you drag your mouse, watch the distance in miles that appears in the black label next to your shape.

Once you have the right distance, click your mouse again to complete the shape.

Draw as many custom territories as you need in one go. Once you click Done, this series of territories becomes its own Layer Folder in your map sidebar.

Screenshot of a map with pins and a half-drawn custom territory shape in red


Leverage Mapline’s extensive repository of pre-defined, worldwide territories. Select from:

  • Area codes
  • Census tracts and blocks
  • Counties and county subdivisions
  • Countries
  • Legislative and congressional districts
  • Metropolitan statistical areas
  • Postcode areas and districts
  • Provinces
  • Regions
  • School districts
  • States
  • Zip codes

Analyze customer behavior and demographic factors within any of the above territories to gain powerful business insights.

Then, choose the type of fill color you need, and you’re done!

Screenshot of the Add Territories from Mapline's Repository lightbox in Mapline


Don’t re-create the same territories over and over. Instead, import your existing territories in a few clicks, and BAM! You’re ready to analyze your data.

This is a great way to ensure accuracy across the board. Even if you have multiple different maps using different datasets, you can be certain that your territories are identical on every map.

Screenshot of the Import Territories lightbox in Mapline, with a list of maps highlighted
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Pro Tip: Once you’ve added the territories you need, custom style your territories! You can even base your territory styling on your data, so that any time your data changes, your maps update too. Check it out!


Right-click an individual territory or a territory Layer Folder to access a variety of customizations.

Edit: Are your borders off? Need to change your territory shape? Revise your territory borders by dragging the corners of your shape into place.

Style: Customize the appearance of your territories.

Label: Add custom labels to your map.

Rename: Revise the name of a territory or territories.

Add Data: Leverage Dynamic Data to enhance your territory insights even further.

Report: Access the Folder Report for your territory. Alternatively, left-click a territory to view a quick snapshot of your data.

Merge With: Pre-defined government boundaries sometimes cause territory holes. Merge bordering territories to blend territories and eliminate holes.

Create Optimized Route: Auto-calculate the most efficient route(s) for the pins within a territory.

Add Shapes: Segment territory data even further with custom shapes.

Settings: Configure your layer settings to customize the appearance and behavior for your territory Layer Folder.

Screenshot of a map territory, showing all of the menu options that appear after right-clicking the territory shape