Mapline Blog

Peerfit, a workplace wellness company founded in 2011, is dedicated to helping employers connect their employees with fitness classes. The digital platform helps people locate nearby fitness studios and navigate a wellness dollar system to pay for workout activities, such as boot camp, boxing or yoga.

In today’s market, retail brands must understand and anticipate what customers want and need. And with social media and online purchasing giants making it easier than ever for buyers to be extremely selective in their purchases, the pressure is mounting for retailers to break through the noise. So, how does GIS mapping work in retail’s favor when it comes to audience targeting? Here are three ways retailers can leverage GIS for retail selection and reach the right audiences at the right time.