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Mapline Blog

Tune in for new updates, tips, tricks, and news about Mapline!

Everyday Applications of GIS Mapping

The last time you opened a newspaper, you probably read a story about congressional redistricting in your state—or perhaps you read about how your community plans to build a new highway that will cut your commute time in half. Though they may seem unrelated, these stories are connected by a common thread: geographic information systems. GIS affects most of us on a daily basis, whether we realize it or not. Here are three examples of GIS that might surprise you.

New Route Optimization Feature

Our latest update has some big changes! We’ve rolled out a beta version of our route optimization feature. We’ve also made enhancements to other features. Here’s all that’s changed:

How GIS Mapping Software Benefitted a Workplace Wellness Platform

Peerfit, a workplace wellness company founded in 2011, is dedicated to helping employers connect their employees with fitness classes. The digital platform helps people locate nearby fitness studios and navigate a wellness dollar system to pay for workout activities, such as boot camp, boxing or yoga.

Add Columns Update

We wanted to give our users one more update before June. So here’s a list of what we’ve done to help make life easier for our users:

New Territory Reporting

Slowing down is not in Mapline’s dictionary. Just a month ago we made a very big release about heat maps to create better and visually attractive maps. Today, we are proud to announce another update in line with territory reports and segmentation.

GIS for Retailers: The Best Way to Attracting Your Target Audience

In today’s market, retail brands must understand and anticipate what customers want and need. And with social media and online purchasing giants making it easier than ever for buyers to be extremely selective in their purchases, the pressure is mounting for retailers to break through the noise. So, how does GIS mapping work in retail’s favor when it comes to audience targeting? Here are three ways retailers can leverage GIS for retail selection and reach the right audiences at the right time.