I arrive at work every morning to the sound of the Ghostbusters Theme Song (my designated work theme song). I then, along with my boss and founder of Mapline, promptly have a dance off. After we settle down, we wait for the other intern to come in. His arrival is shortly followed by all of us dancing to his theme song (Superman by Goldfinger).
As I sit here and look around the office and the occasional pirate paraphernalia, I’m reminded that I didn’t expect any of this when I signed up for this internship. Nor did I expect myself to get excited about data mapping tools. But here I am, and I’m excited.
A Simple Mapping Tool
From day one, I have been reminded over and over again that people using Mapline absolutely love it. They absolutely LOVE this Batch Geo alternative. It was actually a little off-putting. When I first started, I talked to users who were more excited about Mapline than me, and I work for Mapline! Over time, I’ve come to find three, overarching reasons that people love Mapline:
- It’s Simple
- It’s Powerful
- It’s Simple (Did I mention that already?)
This is not a tool for only your data analyst. This is not a tool for that one Excel wizard in the company that writes macros that somehow cure cancer or send rockets to the moon. This is a tool for you. And your data analyst. And your wizard.
When I first learned about Mapline, I was confused. Why would companies need to plot their excel data onto maps? What value does that create? I’ve since found out.
How to Map Your Data
Politicians use it to track voter propensity and sign placement. Salesmen use it to heat map areas based on sales and look for prospects. Team managers use it to oversee their salesmen’s efforts and hold them to the monthly goals. Advertisers use it to plot the location and effectiveness of their ad campaigns. Retailers use it when they’re looking for new markets to pursue. Hospitals heat map the areas they serve to decide if they should expand or relocate. Being this general doesn’t do justice; the opportunities are endless.
My day is full of helping current customers, answering questions, and occasionally blowing people’s minds. If you’re wondering what you can do in Mapline, shoot me an email. I’d be happy to blow your mind.
In case you didn’t catch it– The Title: Most Amazing Product Like I Never Expected? Yeah, it spells MAPLINE. Mind blown.
In Mapline, we understand that our users have specific mapping needs. We all do, right? Birds can fly and get directional views from above. But hey, we’re humans and so we stick to using the best tool possible to give us directions: mapping!
For better viewing and so much easier to understand, we have developed a new styles in mapping – OpenStreetMap, MapQuest, and OSM Bright. The new mapping styles are particularly helpful as they bring a sensible starting point for quickly making powerful maps.
Check out these styles and brace yourself to have a new mapping experience!
We’re here to make mapping simple… So let’s face it–our old name, Topo.ly, was just plain hard to remember. And it it was even harder to pronounce! So… we fixed it. Welcome to Mapline.com! Create a map from Excel. Simple.
We’re super excited for 2014, and we have some awesome enhancements coming soon, including corporate accounts. Corporate accounts will enable you to manage multiple users within a single account for your company. Everyone in your team will be able to access the maps and data sets, and you don’t have to worry about tracking things down when someone moves to a new role! Let us know if you would like to be notified when we go live with Corporate Accounts.
We also have tons of other enhancements that are going to simplify your data and make mapping even more powerful. Stay tuned, and Happy New Year!
-The Mapline Team
For enhanced mapping experience, we’ve added a new feature! Users can now change the map territory outline colors. When a territory is added to a map, users will see a red-colored icon (default color) at the right side of the territory name. Simply click it to change the color to whatever you’d prefer!
In our continuous commitment to make mapping simple, we’ve just added another helpful feature – Custom Marker Images! This feature is helpful for businesses to easily identify the locations mapped from their spreadsheets. Not only will the presentation be even more visual, but having great location markers helps tell the story behind the data.
Here’s an example. If you are a small business owner and you want to know your market and competitors, instead of simply using colored tear-shaped icons, you can use a custom logo or business image to represent each set of competitors.
These customized icons will help you better understand your location as well as your market.