Visualize Trends and Patterns in Your Data
KEEP EVERYTHING IN ONE PLACE
Say goodbye to scattered data and hello to streamlined efficiency. Consolidate all your business information in one place for a cohesive view of your operations. This makes it easy to access and manage your information, making it simple to share with stakeholders and keep everyone on the same page.
Then, create a new dashboard where you can keep all of your visualizations and metrics in one place! From the homepage in Mapline, click the ADD menu and select NEW DASHBOARD. Name your dashboard, then click OK.
From here, we’ll customize your dashboard by adding different elements that empower you to keep track of all of your marketing tasks and KPIs in real-time.
Pro Tip: Mapline’s API and Connectors make it possible to push and pull data between your systems and ours. Ensure seamless access to up-to-date information and eliminate the inefficiencies and errors that come from manual data entry. Say goodbye to data silos and hello to a unified, coherent view of your business operations.
VISUALIZE SALES BY REGION
Leverage your customer market map to visualize sales trends across different regions. First ensure that your business location dataset includes sales data and the region divisions you’d like to visualize.
With your dashboard open, click the ADD menu, hover over MAP, and select FROM MAP LIBRARY. Choose your business location map, and click OK.
CHART SALES BY CAMPAIGN
Alternatively, create an interactive chart that empowers you to hone in on the sales data you need to see. First, ensure your sales dataset includes relevant campaign information, such as the campaign name, platform, cost, month and year, or any other relevant data you intend to track in your chart.
Then, with your dashboard open, click the ADD menu and select NEW CHART.
From here, you can customize your chart by clicking and dragging the dataset columns you want to visualize. For example, to visualize sales by campaign, drag the CAMPAIGN NAME column to your X-axis, then drag the SALES column to your Y-axis.
You can even segment your chart by region to visualize sales by campaign and area. Isn’t that incredible?
Pro Tip: Auto-import your ad campaign performance data directly into Mapline! Leverage our API and Connectors to get real-time updates from Google Adwords, social media ads, MailChimp, or any other marketing channel you want to track. This is a powerful way to stay on top of your ongoing campaigns and local targeting.
MONITOR AD CAMPAIGNS BY ZIP CODE
Monitor your ad campaigns in real-time and understand where your highest-converting customers are purchasing from. If you run ad campaigns by zip code, you’re going to want to check this out!
First, create a new map and import your ad performance dataset. Ensure that your dataset lists sales data by zip code so you can get the best regional insights.
Pro Tip: Layer different ad campaigns on the same map to compare their effectiveness in various zip codes. Toggle your map layers on and off to compare and contrast. How cool is that?
From your dashboard, click the ADD menu and select NEW REPORT. Name your report and click and drag the dataset columns you’d like to visualize into the report fields. For example, add your MONTH column to the REPORT COLUMNS field, and add your SALES column to the REPORT CALCULATIONS field. This column will default to a count of sales, but you can click the blue arrow next to the sales column and select CALCULATION to change it to SUM of sales.
When you’re done, click OK. Now, your report is visible on your dashboard, and you can see the seasonal sales data you need on demand. Isn’t that awesome?
