A map of U.S. metropolitan statistical areas (MSAs) can significantly impact your analytics with insight into local trends and demographics. MSA maps are invaluable in key business areas like sales targeting, marketing and advertising, and operational efficiency.

Here’s how to tap into the true power of territory mapping and unveil new insights that increase ROI and set you apart from the competition.

USA Metropolitan Statistical Areas (MSAs) are geographical regions defined by the U.S. Office of Management and Budget (OMB) based on population density, commuting patterns, and social and economic ties. Typically, these areas must have at least 50% of their population living in urban areas of at least 10,000 in population.

Mapping USA MSAs can provide valuable insights into important business aspects such as market segmentation and target audience analysis. By visualizing MSA boundaries on a map, you can identify high-potential markets, allocate resources more effectively, and tailor sales strategies to specific demographics and consumer behaviors, ultimately leading to increased sales and market penetration.