Quick Reference Guide

First, let’s learn how to add center of minimum distance points to your map. This is a powerful way to minimize the total travel distance for a given set of locations. IT can be used to identify ideal sites for new stores, warehouses, or service centers. These center points can help in strategic planning and decision-making, empowering you to enhance operational efficiency by being closer to your target audience.

Click the pin layer to which you’d like to add center points, then select CENTER OF MINIMUM DISTANCE. We’ll be creating a new pin layer that contains your center points– name your new pin layer CENTER OF MIN DISTANCE or something similar.

Next, let’s learn how to add midpoint(s) to your map. Visualizing the geographic center between your locations empowers you to identify optimal meeting places, distribution centers, or service areas that are equidistant from key points of interest.

This can improve coordination and logistics by reducing travel time and costs for both your team and customers.

Additionally, midpoints can be used to balance workloads and ensure that resources are evenly distributed, enhancing overall operational efficiency.

By leveraging midpoints, you’ll be better-equipped to make data-driven decisions that enhance accessibility, improve customer service, and streamline operations.

Now, apply any applicable filters to visualize specific subsets of data, such as only visualizing active customers or locations earning at least $75K annually.

Just click the FILTER icon, select the dataset column you need, then configure your calculation. Add as many filters as you need, then click OK to apply your changes.

This is a great way to focus on high-value segments when generating center points. Direct your resources where they’ll have the greatest impact and watch your ROI skyrocket!

Finally, apply any relevant segments, such as division, region, or average order value. This will help you color-code your center points based on the values that matter to you.

This makes it possible to visually differentiate between different strategic areas, making it easier to identify trends and opportunities. Select the market segments that will reveal deeper insights into your team’s performance and operational efficiency. When you’re done, click OK to apply your changes.

If you’re calculating a midpoint, you’ll also select your desired point weights. Choose from the following:

• Weigh Equally: Each location in your dataset receives equal consideration when calculating the midpoint
• Weigh Based on Column Values: Adjust weights based on specific metrics from your dataset columns
• Exclude rows with zero values: Leave out rows where numeric data equals zero
• Treat blank values as zero: Consider blank cells in the dataset as zero

These options empower you to prioritize locations based on sales volume or customer density, focus on actionable insights, and make more informed decisions.

By incorporating these values into your midpoint calculations, you not only pinpoint the center between locations but also enhance your analysis with data that drives significant outcomes. What a powerful way to optimize strategies and achieve impactful results!

Now, your map is ready to go with new center points! Here are some common ways other brands leverage center points to get the most out of their analytics:

• Customize your pin colors for quick identification
• Visualize coverage areas around your center points for easy analysis
• Run distance calculations between your center points and other locations on your map