How GIS Mapping Software Benefitted a Workplace Wellness Platform
Peerfit, a workplace wellness company founded in 2011, is dedicated to helping employers connect their employees with fitness classes. The digital platform helps people locate nearby fitness studios and navigate a wellness dollar system to pay for workout activities, such as boot camp, boxing or yoga. In the beginning, Peerfit’s goal was to increase efficiency for companies using a wellness dollar model. However, over time, the platform expanded its client base and took on more clients with more employees, spanning cities and boroughs across the United States. Peerfit needed to continue its push forward with data-driven insights—only this time, on a national scale. It also realized it must begin to factor distance into its employer-employee network in order to provide relevant, accurate fitness studio matches for those seeking their services. Andre Ortega, enterprise healthcare consultant at Peerfit, wanted a way to visualize the distance between employees, gyms and studios. Ortega turned to Mapline to realize his company’s goals. He wanted to not only give clients an accurate list of fitness studios but also provide his own teammates with an easy-to-use application to help them build maps, plot locations and visualize data. Mapline’s distance mapping tools, heat maps and territory overlays were the solution.