YourNews Leverages Mapping Software to Publish Nationwide Local News Online
Daily news platform YourNews brings local news online to audiences across the United States. By partnering with network affiliates and advertisers, the company serves a nationwide audience by Zip Code. The website—an aggregate of city, county, state, regional and international news stories—aims to provide accessible local news to as many readers as possible amid declining print newspaper readership. To achieve his goal, Sam Anthony, CEO and president of YourNews, needed to find affiliates to help serve news, as well as advertisers to promote it. When a colleague recommended he try a geographic network map, Anthony questioned the idea. Did he need to plot points on a map? How would creating a network map pay off for his business in the end? A map, his colleague insisted, could improve communication with clients, optimize sales presentations, and simplify Excel spreadsheet data. Anthony found his colleague’s argument persuasive, and he soon realized he needed a visual representation of his data. Anthony turned to Mapline for a solution he admits he wasn’t aware he needed. However, after trying the mapping software, he discovered it was not only easy to learn and navigate—it transformed how he approached his business and met his goals.