Author: Mapline Team

The last time you opened a newspaper, you probably read a story about congressional redistricting in your state—or perhaps you read about how your community plans to build a new highway that will cut your commute time in half. Though they may seem unrelated, these stories are connected by a common thread: geographic information systems. GIS affects most of us on a daily basis, whether we realize it or not. Here are three examples of GIS that might surprise you.

Peerfit, a workplace wellness company founded in 2011, is dedicated to helping employers connect their employees with fitness classes. The digital platform helps people locate nearby fitness studios and navigate a wellness dollar system to pay for workout activities, such as boot camp, boxing or yoga.

In today’s market, retail brands must understand and anticipate what customers want and need. And with social media and online purchasing giants making it easier than ever for buyers to be extremely selective in their purchases, the pressure is mounting for retailers to break through the noise. So, how does GIS mapping work in retail’s favor when it comes to audience targeting? Here are three ways retailers can leverage GIS for retail selection and reach the right audiences at the right time.