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Mapline Blog

Tune in for new updates, tips, tricks, and news about Mapline!

GIS for Retailers: The Best Way to Attracting Your Target Audience

Written on . Posted in Blog.

In today’s market, retail brands must understand and anticipate what customers want and need. And with social media and online purchasing giants making it easier than ever for buyers to be extremely selective in their purchases, the pressure is mounting for retailers to break through the noise. So, how does GIS mapping work in retail’s favor when it comes to audience targeting? Here are three ways retailers can leverage GIS for retail selection and reach the right audiences at the right time.

New Heat Mapping Legend

Written on . Posted in Blog, Updates.

Be wowed again for yet another face of Mapline! Our new and improved logo comes with improved performance and features as well. Along with the logo we’ve updated our heat maps. Learn more about that and check out the other new enhancements.

More Flexibility with the Excel Add-in

Written on . Posted in Blog, Updates.

We’ve wasted no time this year to improve Mapline, and you can expect updates throughout the year. We’ve fixed some bugs, improved one of our features, and added additional columns to your datasets as well.

Mapline Updates for API and Segments

Written on . Posted in Blog, Updates.

As 2017 comes to a close, we finished it off by making more updates to the software. Now Mapline users will have more customization and flexibility with their maps.

5 Examples of How GIS is Driving Forward Renewable Energy

Written on . Posted in Blog.

It’s not news that renewable energy is on the rise. Twenty-two percent of global electricity generated in 2013 came from renewable energy sources, and that is expected to increase by 26 percent through 2020.1 But what may be news to many is the role GIS technology has played in the renewable energy movement. Here are 5 examples of how GIS is used for renewable energy.

More Updates to Improve Performance and UI

Written on . Posted in Blog, Updates.

A few weeks ago, we made a huge release to improve the Mapline application, and we aren’t slowing down. We’ve continued to make changes to help you have faster and cleaner maps.