Mapline Blog

We’re here to make mapping simple… So let’s face it–our old name, Topo.ly, was just plain hard to remember. And it it was even harder to pronounce! So… we fixed it. Welcome to Mapline.com! Create a map from Excel. Simple. We’re super excited for 2014, and we have some awesome enhancements coming soon, including corporate accounts. Corporate accounts will enable you to manage multiple users within a single account for your company. Everyone in your team will be able to access the maps and data sets, and you don’t have to worry about tracking things down when someone moves to a new role! Let us know if you would like to be notified when we go live with Corporate Accounts. We also have tons of other enhancements that are going to simplify your data and make mapping even more powerful. Stay tuned, and Happy New Year! -The Mapline Team

In our continuous commitment to make mapping simple, we’ve just added another helpful feature – Custom Marker Images! This feature is helpful for businesses to easily identify the locations mapped from their spreadsheets. Not only will the presentation be even more visual, but having great location markers helps tell the story behind the data. Here’s an example. If you are a small business owner and you want to know your market and competitors, instead of simply using colored tear-shaped icons, you can use a custom logo or business image to represent each set of competitors. These customized icons will help you better understand your location as well as your market.

Have you ever wanted to group your customers together and visualize the highest performing Zip Codes, Counties, or State Territories? Well, now Mapline empowers you to build heat maps of your data with a simple copy and paste from Excel! Use our heat mapping tool to inform you in identifying growth opportunities or help you know where to focus your marketing investments. Determine the best areas to allocate capital investments or determine high-performing territories.

Heat Mapping In Your Business

It’s easy to build heat maps using any columns from your spreadsheet. For example, if you have a list of customers and their annual sales in your spreadsheet, then you can make a heat map three different ways:

• Customer Density where each Zip Code (for example) will be colored according to the number of customers within that boundary
• Customer Total Sales where each Zip Code would be colored according to the total sales from all customers in the territory
• Customer Average Sales where each Zip Code would be colored by the average (per customer) sales